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AUTO OUTPUT CAPACITY. Publication: The New York Times Byline: J.D. Maxwell Date: 27 October 1907 Note: Part of a subsection called “How Auto Manufacturers View the Trend of Car Development” |
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IT is conservative to say that there are in the United States over 200,000 persons among physicians, contractors, city salesmen, and collectors in these classes alone who should own an automobile for economical business reasons. This says nothing about the farmer, who really needs an automobile more than any other class. It can thus be seen that there plenty of work ahead for the manufacturers of small cars. This brings us to the point: Is there capacity enough? We believe that there is; that the present concerns can take care even of this inevitable demand. There are concerns now that have a capacity of from 10,000 to 20,000 cars per year. The new Maxwell plant in Indiana will be able to make from 15,000 to 20,000 cars for the season of 1908 and 1909. The Ford Company, the Mitchell Company, the Brush Company, and other can each of them make many thousands per year, so, even if there should be a demand for 50,000 small cars per year, they can be produced by existing concerns without difficulty.
I believe that the automobile has pretty nearly reached a general type now. The logical car will be that one of the greatest simplicity and of the greatest ease and economy in operation. The popular car will resolve itself into a general type, with horse power enough and price as low as is compatible with stability and good workmanship.