May Auto Sales Lie Flat for Canadian Market |
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Molly Wider
June 9, 2010
Molly Wider
http://bhmfinancial.com
Hyundai announced it sold 12,620 vehicles in May, which is up 12.6 percent from the previous year. This increase in sales saw Hyundai outsell Honda by a little more than 1,000 units, placing them in the top-five position for the first time in the auto-maker's history, seeing them claim 8.6 per cent of the Canadian market. This also marked Hyundai's second consecutive month of record-breaking sales. Steve Kelleher, president and CEO of Hyundai Canada says, "Hyundai products are clearly resonating with Canadian customers".
Aside from Hyundai, Canadian vehicle sales laid quite low during the month of May. Overall, sales increased by 0.2 percent, showing 154,285 total units being sold across the country.
Toyota Canada, the maker of the luxurious Lexus brand, reported a loss of 16.1 percent in sales, selling only 17,879 vehicles in May. The Japanese auto maker has done well in Canada despite its massive global recall on millions of its vehicles with issues ranging from instability in the Lexus sport utility vehicles to sticky accelerator pedals in other brands of its cars.
Ford saw growth in May due in most part to the strong sales of its Ford Edge, Lincoln MKX crossover and Ford Taurus sedan while Ford truck sales were also up 29 percent. The sales of 26,110 units added to a strong 19.4 percent increase, allowing them to claim a top spot with a whopping 16 percent of the market.
Chrysler also saw a large gain with sales climbing an incredibly steep 53.5 percent, selling 20,861 autos in May. This is a great leap forward from one year ago when Chrysler saw their sales drop by 50 percent. Chrysler has been quoted as saying "the strength of a solid product offering and soaring confidence in the company", combined with new selling incentives for its employees are some of the key reasons for such growth. Sales of their minivans were almost doubled, selling 5,773 while sales of their Jeep brand rose sharply by 74 percent and car sales saw a climb of 57 percent.
GM's sales were down 17.6 percent throughout Canada as they discontinued a few of their brands during the company's restructuring last year. However, the company did well with a few of their main brand, Chevrolet, GMC, Cadillac and Buick, seeing these particular sales up 15.4 percent, showing total sales of 25,995 for May.
A few other automakers such as Nissan sold 7,487, down 2.4 percent, Mercedes Benz sales rose 22.2 percent with the sale of 2,865 cars, while BMW's sales fell 11.8 percent with the sale of only 2,361 autos.
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