Watch Out - Pedestrians About

AAMI Insurance
August 16, 2010

AAMI urges pedestrians and motorists to share responsibility for road safety

New research(1) from leading national motor vehicle insurer AAMI has found Australian pedestrians continue to take dangerous risks on the road, with over two-thirds (67%) admitting to jaywalking.

Not surprising is that the research also found that over one-quarter (26%) of Australian drivers consider pedestrians to be a hazard when driving.

With 200 pedestrian fatalities recorded on Australian roads in 2009 alone2, AAMI spokesperson Mike Sopinski said the research highlights the need for pedestrians to share responsibility with motorists for their own safety on the road.

“Many pedestrians admit they are prepared to take risks when walking on or around roads and our research indicates they may be gambling with their safety by jaywalking,” Mr Sopinski said.

“Increasingly pedestrians are also using technology like MP3 players and mobile phones to talk, text or listen to music while walking, and these distractions may mean they are not always paying close enough attention to their surroundings.

“This becomes even more important in a situation like crossing the road, where inattention could quickly result in a tragic accident.”

While pedestrians do need to ensure they act responsibly, Mr Sopinski said it was also important for motorists to remember that pedestrians have just as much right to use the roads as vehicles.

“Alarmingly, half of the drivers surveyed (51%) said that pedestrians who engaged in dangerous activities like jaywalking, were to blame if they were hit by a car.

“Drivers need to be conscious of all road users – not just other cars,” Mr Sopinski said. “Pedestrians are one of the most vulnerable groups on Australian roads, as they have no protection if they are involved in a motor vehicle accident.

“Thankfully, the majority of drivers (93%) say they always look out for pedestrians when they are driving, while 95% say they drive more cautiously in areas with high pedestrian activity.

“AAMI is encouraging all pedestrians and drivers to take greater care whenever they are out on the road to help avoid accidents,” Mr Sopinski said.

“A moment of inattention on the roads can mean serious injuries for a pedestrian. By working together and exercising caution, pedestrians and motorists can help make Australian roads safer for everyone.”

Safety tips – when walking

Be responsible for your own safety – don’t assume that a driver has seen you or intends to stop.

Minimise distractions (such as MP3 players and mobile phones) and pay close attention whenever crossing the road.

Use pedestrian crossings.

Choose a safe place to cross if there isn’t a pedestrian crossing nearby – never cross at a bend or corner where driver visibility may be limited.

Take particular care with young children – always hold their hand when crossing the road.

Remember that penalties can apply for pedestrian offenses, such as jaywalking or crossing against a red light or don’t walk sign.

Safety tips – when driving

Keep a look out for all road users, including pedestrians and cyclists, not just other cars.

Stick to the speed limit and make sure to observe any specific speed restrictions that may be in place around schools.

Always pay attention when driving and try to minimise distractions that may take your attention away from the road.

Always give way at pedestrian crossings.

Take extra care around schools, playgrounds and other areas where young children may be about.

Be patient – remember pedestrians have as much right to use the roads as motorists do.

For more information or to arrange an interview, contact: Mike Sopinski, AAMI Media Manager, 07 3259 3403 or 0421 052 598

(1) AAMI’s research is based on an independent internet survey of 2,818 Australians, conducted by IPSOS Research across all states and territories. Collected data is carefully weighted in line with current ABS population demographics to ensure any extrapolation of results is representative of age, gender and population on a regional, state and national basis.

(2) Australian Road Deaths Database, http://www.infrastructure.gov.au/roads/safety/road_fatality_statistics/fatal_road_crash_database.aspx, 25/05/10 Page

AAMI is a leading insurance company that offers car insurance, home, travel, small business and compulsory third party (CTP) insurance. AAMI prides itself on offering great customer service. Established in 1970, AAMI has more than 2.5 million policyholders.

Source: Amazines.com