Electric Vehicle Company RTEV Announces New President
|Topics: Jeff Boyd
Former Miles Electric Vehicles CEO Jeff Boyd Tapped to Lead Wheego Street Division
Ruff and Tuff Electric Vehicles (RTEV) today announced the hiring of Jeff Boyd to the position of President of the Wheego Street Division.
Boyd will be responsible for all aspects of the company’s launch into electric cars and scooters that are street legal under the current US DOT Low Speed and Medium Speed Vehicle class and also the development of RTEV’s full speed highway car. Concurrent with this hiring, Ruff & Tuff founder Bo Huff has been named to head up the RTEV Recreational Vehicle Division.
Boyd comes to RTEV from Miles Electric Vehicles where he was the CEO for the last two years. He has also worked in the automotive industry for over 25 years in a variety of roles on both the dealer and distribution sides of the business including positions with the O’Brien Auto Team, National Business Brokers, and UnitedAuto Group.
RTEV CEO Mike McQuary explained, “we decided a few months ago to split the company into two divisions — Recreational, under the Ruff & Tuff brand name; and Street, under the Wheego brand name. The marketing and distribution channels for the two divisions have very little overlap, and unique challenges, so we were just waiting for the right candidate to emerge so we could put this structure into place. When Jeff told me he was interested I jumped at the chance to get him on board.”
“There are a lot of exciting developments going on at RTEV that I can help accelerate. We will launch a new car in the spring of 2009 that should capture the consumer’s imagination and create a lot of excitement in the electric vehicle industry. I’ll be working diligently in the next six months to find dealers who share our enthusiasm and see the potential for electric cars. I’m thrilled to be joining the RTEV team and helping build upon what Bo and McQ have started,” said Boyd.
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