Fans Geared Up For “Stay With J.J.” Yeley At Thunder Valley

Topics:  J.J. Yeley

Chris Knight
Knight Motorsports Management
March 15, 2011

BRISTOL, Tennessee (March 15, 2011)- - Every race fan freezes the moment in time when they are able to meet their favorite race car driver. This weekend though at Bristol (Tenn.) Motor Speedway (BMS), NASCAR Sprint Cup Series (NSCS) veteran J.J. Yeley will do more than just have a meet and greet with his fans.

The “Stay with J.J.” program in conjunction with Star Coach Race Tours will allow fans to have exclusive and unprecedented access to one of the most likable drivers on the tour. Through the program, a handful of fans will literally be parked footsteps away from Yeley in the infield.

Those who purchased a spot for the program not only get the experience of staying in all-inclusive luxury motor coach but they will also personally receive a garage tour from Yeley as well as the opportunity to debrief and ask questions with him at the end of the day. Furthermore, a portion of the proceeds generated from the program will benefit the Bristol Speedway Children’s Charities fund.

“I’ve always been a driver that’s all about the fans. They are the reason we are here,” said Yeley. “This is a new experience that I’m embracing. It looks like we’re going to have a good group of fans and I’m looking forward to it. The fans in the infield always bring out the true devotion to the sport and I’m just excited to be apart of it this weekend.”

He continued, “the Bristol Speedway Children’s Charities program is something I’ve always felt really strong apart. Anything that I do, I always try and have an extra boost with it through one of my charities. In addition to having some fun with my fans, we’re making a difference in other ways too. It doesn’t get any better than that.”

Star Coach Race Tours, provider of the “Stay with J.J.” accommodations as well as the top-notch meals endorsed by Yeley, is a unique entity itself. Founded in 2009 by Joel Labute, Star Coach provides fans with an all-inclusive race weekend package which includes luxury accommodations in a Class-A RV or luxury motor coach, campsite entertainment such as a DJ system and exterior televisions, along with transportation to and from the airport.

“It was a no-brainier for us to take part in this program,” said Labute. “When we were just getting our company off the ground, Bristol Motor Speedway was one of the first tracks to exhibit interest in forming a long-term relationship with Star Coach. We’re excited to be in a position to give back in the form of supporting their chapter of Speedway Children’s Charities. I also know that J.J. would be a perfect fit for this concept. When we got involved with him last year, we could see how passionate his fans were about him and how good he was with his sponsors. He is exactly the type of driver Star Coach wants to be associated with.”

Yeley, who is always known for his down-to-earth demeanor added, “the fans and I will be hanging out like we’ve been friends forever, talking about races, tracks, cars, or whatever else they want. It will be a memorable time and I am looking forward to it”.

In growing response to the program, Star Coach Race Tours and Yeley also announced today that they have added two additional spaces for the program. Further details about becoming part of this opportunity of a lifetime this weekend at Bristol (Tenn.) Motor Speedway are available by visiting starcoachracetours.com, calling 401.241.4450 or emailing joel@starcoachracetours.com.

Yeley drives the No. 46 Whitney Motorsports Chevrolet Impala in the NASCAR Sprint Cup Series. In 2011, the team has qualified for three straight races this season despite being in the group of “go-or-go homers.” Yeley aims to make his sixth career NSCS start at BMS on Sunday in the Jeff Byrd 500 presented by Food City.

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DRIVER PUBLIC RELATIONS CONTACT:
NAME: Chris Knight, Knight Motorsports Management
PHONE: 239.834.9797
EMAIL: chris@chrisknightpr.com

DRIVER SPONSOR CONTACT:
NAME: Bob Chasse, Genuine Partners
PHONE: 386.566.8754
EMAIL: bob.chasse@genuine-partners.com