The following section is an excerpt from Wikipedia's Edselpage on 1 September 2019, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.
Edsel is an automobile marque that was planned, developed, and manufactured by the Ford Motor Company for model years 1958 through 1960. With the Edsel brand, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market. Ford invested heavily in a yearlong teaser campaign leading consumers to believe that Edsels were the cars of the future – an expectation they failed to meet. After being unveiled to the public, they were considered to be unattractive, overpriced, and overhyped. Edsels never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost $250 million on Edsel development, manufacturing, and marketing.
The very name "Edsel" became a popular symbol for a commercial failure.
|Photo ©2009 Bill Crittenden|
Attack of the Plastic Model Car Contest
July 5, 2009
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|"Sportsman" Pickup Truck|
Photo ©2011 Bill Crittenden
2011 Attack of the Plastic
July 10, 2011
View photo of Edsel "Sportsman" Pickup Truck Model - 2,063KB
|Date||Document Name & Details||Documents|
|17 April 1956||From: L.D. Crusoe, Ford Motor Company|
To: R.E. Krafve, Ford Motor Company
|Text & JPG - 1 page|
|30 August 2007||Kelley Blue Book Celebrates Edsel Golden Anniversary||Anthony Fontanelle|
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