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Autotrader

American Government Special Collections Reference Desk

Autotrader
Magazine/Online Service

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UK Official Site: autotrader.co.uk
UK Wikipedia: AutoTrader.com

US Official Site: autotrader.com
US Wikipedia: AutoTrader.com

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History
Article Index
There are two vehicle classified businesses and a television program that use the name "Autotrader."

History

The following section is an excerpt from Wikipedia's AutoTrader.com page on 28 June 2016, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.

Auto Trader Group plc is an automotive classified advertising business. It specialises in new and second hand automotive sales, including cars sold by private sellers and trade dealers. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

The founder of Auto Trader in the United Kingdom was John Madejski in 1975, who went on to take over Reading Football Club in 1991. John Madejski brought this idea back from the USA, and set up the business with Paul Gibbons in 1977.

The first Auto Trader to be established was Hurst's Thames Valley Trader in 1977. This was followed by the publication of a second title, Southern Auto Trader, which launched in 1981; the business was then known as Hurst Publishing.

European venture capitalists BC Partners bought a stake in the business from John Madejsk in 1998 for £260m; then Guardian Media Group, who had acquired Automart in 1982, merged that business with Hurst Publishing in May 2000 so creating Trader Media.

In 2011 the business became the focus of an online petition by a group called the Motor Traders Advertising Union, proposing a mass pull out by UK motor dealers frustrated by increases in advertising charges. In October 2013, AutoTrader.co.za (Auto Trader South Africa) a subsidiary of the Auto Trader Group was sold off to become an independent South African company.

Then in January 2014 Apax Partners bought the business from Guardian Media Group for £600m. In March 2014 the company rebranded and became known as Auto Trader and in March 2015 Auto Trader Group launched an initial public offering with a market capitalisation of about £2bn.

Operations

Printed magazine

The magazine was published weekly in a number of regional editions. Circulation peaked at 368,000 in January 2000, dropping to an average of 87,000 copies a week in 2012, and down to 27,000 in March 2013. In June 2013, after 36 years, the final editions of the printed magazine were published, with the company concentrating on its online business.

Website

Autotrader.co.uk was launched in 1996 allowing users to buy or sell a car online. The site allows users to search for cars and other motor vehicles using their postcode. Autotrader.co.uk the UK's busiest automotive web site which attracts some 10.3 million unique users per month.

Mobile

Auto Trader has had a mobile (WAP) site since 2002. In July 2008 Auto Trader launched a .mobi site and in July 2009 they launched separate versions for differing handset capability levels. Auto Trader developed their mobile offering further in March 2010 when they released an app making it easier for users to search for cars on their iPhone or iPod touch.


Article Index

DateArticleAuthor/Source
8 January 2009New Research from Auto Trader: Running Cost of Owning a Car is Driving Boom for Smaller CarsAuto Trader
5 January 2010CarZen.com Announces License Agreement with AutoTrader.comCarZen LLC
16 July 2012End of an era - Autotrader print edition to be axed Matt Hubbard, Speedmonkey
11 September 2012Audi Silver Arrows at Goodwood Revival Matt Hubbard, Speedmonkey
16 September 2012Goodwood Revival - Silver Arrows photo gallery Matt Hubbard, Speedmonkey
27 June 2013This will be the last ever Autotrader cover Matt Hubbard, Speedmonkey
23 March 2016Telematics Berlin 2016: Autotrader, Jaguar Land Rover and Gett Tackle the Biggest Issues in the Connected CarTU-Automotive


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