|Automotive Digest: February 18, 2015|
Three Hot Issues Facing Dealers in 2015 | Larry Gamache | Automotive Digest
As the year moves into mid-February, Larry Gamache, Communications Manager for Carfax, outlines three of the hottest issues for dealers in the first quarter of 2015. See and hear Larry’s optimistic assessment of the year ahead and heed his suggestions particularly about dealer investment in advertising. With the evolvement and diversity of advertising platforms, dealer management is encouraged to take a hard look at what kinds of advertising are performing. Identifying high performance advertising on dealer sites and tracking the performance of ads all the way to profitable is a critical action by dealers this early in the year.
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