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Ford Maverick

American Government Special Collections Reference Desk

Maverick
Vehicle Model

Wikipedia: Ford Maverick (Americas)

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History
Photographs
Documents
Merchandise
A small car produced by Ford from 1969 to 1977.

History

The following section is an excerpt from Wikipedia's Ford Maverick (Americas) page on 3 April 2016, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.

The Ford Maverick is a compact car that was manufactured by Ford from April 1969 to 1977 in the United States, Venezuela (first country outside the States to produce them), Canada, Mexico, and, from 1973 to 1979, in Brazil ? employing a rear-wheel drive platform dating to the original 1960 Falcon. Originally marketed as a two-door sedan at a price of $1,995, the Maverick was designed to be inexpensive to manufacture and maintain.

The name "maverick" was derived from the word for unbranded range animals, and the car's nameplate was stylized to resemble a longhorned cow head.

The Maverick was originally conceived and marketed as a subcompact "import fighter", intended to do battle with the Volkswagen Beetle and newer Japanese rivals for North America from Honda, Datsun, and Toyota. The Falcon, Ford's compact offering since 1960 and main rival to the Chevrolet Nova and Dodge Dart, had seen its sales decimated by the introduction of the Mustang in 1964, and despite a redesign in 1966, was unable to meet the then forthcoming U.S. National Highway Traffic Safety Administration motor vehicle standards that would come into effect on January 1, 1970. Consequently, the Falcon was discontinued midway through the 1970 model year, and the Maverick repositioned as Ford's compact entry, giving the Nova and Dart a new rival. A bigger Falcon was a rebranded low-trim version of the Fairlane for the second half of the model year, then went away. Ford chose not to sell the European Escort in North America due to slow demand for the Cortina. However, the Escort name was introduced to North America in 1980, replacing the Pinto and stop-gap European Fiesta.

The Maverick's styling featured the long hood, fastback roof, and short deck popularized by the Mustang, on a 103-inch (2.616 m) wheelbase ? and featured simple and inexpensive to manufacture pop-out rear side windows rather than roll-downs.

Nearly 579,000 Mavericks were produced in its first year. This rivaled the record-setting first year of Mustang sales (nearly 619,000), and easily outpaced the Mustang's sales of fewer than 200,000 in 1970.


Photographs

Modified 1970 Ford Maverick Modified 1970
Photo ©2012 Bill Crittenden
2012 The Cars Time Forgot
View photo of Modified 1970 Ford Maverick - 4.5MB
Modified 1970 Ford Maverick Modified 1970
Photo ©2012 Bill Crittenden
2012 The Cars Time Forgot
View photo of Modified 1970 Ford Maverick - 4.5MB
Modified 1970 Ford Maverick Modified 1970
Photo ©2012 Bill Crittenden
2012 The Cars Time Forgot
View photo of Modified 1970 Ford Maverick - 4.5MB
Modified 1970 Ford Maverick Modified 1970
Photo ©2012 Bill Crittenden
2012 The Cars Time Forgot
View photo of Modified 1970 Ford Maverick - 4.5MB
Ford Maverick Pro Street, Jo-Han 1:25 scale kit in Grabber Green
Photo ©2012 Bill Crittenden
2012 Classic Plastic
View photo of Ford Maverick Model - 1.7MB
Ford Maverick Pro Street, Jo-Han 1:25 scale kit in Grabber Green
Photo ©2012 Bill Crittenden
2012 Classic Plastic
View photo of Ford Maverick Model - 2.0MB
Ford Maverick Pro Street, Jo-Han 1:25 scale kit in Grabber Green
Photo ©2012 Bill Crittenden
2012 Classic Plastic
View photo of Ford Maverick Model - 2.1MB
1974 Ford Maverick 1974
Reserve not met, high bid $4,000 - Mecum Auctions
2013 Mecum Chicago Auction
Photo ©2013 Bill Crittenden
View photo of 1974 Ford Maverick - 3.3MB
1974 Ford Maverick 1974
Reserve not met, high bid $4,000 - Mecum Auctions
2013 Mecum Chicago Auction
Photo ©2013 Bill Crittenden
View photo of 1974 Ford Maverick - 3.3MB
1974 Ford Maverick 1974
Reserve not met, high bid $4,000 - Mecum Auctions
2013 Mecum Chicago Auction
Photo ©2013 Bill Crittenden
View photo of 1974 Ford Maverick - 3.2MB
1977 Ford Maverick 1977
Photo by Xen´a Antunes
View photo of 1977 Ford Maverick - 1,184KB


Documents

DateDocument Name & DetailsDocuments
September 19691970 Maverick Owner's Manual
Ford Motor Company

PDF
- 23.9MB - 78 pages


Merchandise

Type & Item #NameDetails
Die Cast - Fresh Cherries 7600FC1970 Ford Maverick2005 small scale, yellow
Die Cast - Hot Wheels R0953-0910F'71 Maverick Grabber2010 New Models, small scale, dark yellow
Die Cast - Hot Wheels R0953-0910J'71 Maverick Grabber2010 New Models, small scale, blue
Model Kit - Jo-Han GC-3100Maverick Pro Stock"Tinker's Toy"


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