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Studebaker

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Wikipedia: Studebaker

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A former American automobile manufacturer based in South Bend, Indiana.

Vehicle names used by Studebaker throughout history include: Astral, Big Six, Champ, Commander, Coupe Express, Cruiser, Daytona, Dictator, E12, Golden Hawk, Gran Turismo Hawk, Hawk, Land Cruiser, Lark, Light Four, Light Six, Model 25, Model EG, Model EH, Model SH, President, Silver Hawk, Speedster, Transtar, Wagonaire, and Zip Van.

In 2004 the Avanti Motor Corporation unveiled the Studebaker XUV, an attempt to revive the brand.

History

The following section is an excerpt from Wikipedia's Studebaker page on 5 April 2016, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.

Studebaker (1852–1967 / STEW-də-bay-kər) was an American wagon and automobile manufacturer based in South Bend, Indiana. Founded in 1852 and incorporated in 1868 under the name of the Studebaker Brothers Manufacturing Company, the company was originally a producer of wagons for farmers, miners, and the military.

Studebaker entered the automotive business in 1902 with electric vehicles and in 1904 with gasoline vehicles, all sold under the name "Studebaker Automobile Company". Until 1911, its automotive division operated in partnership with the Garford Company of Elyria, Ohio, and after 1909 with the E-M-F Company. The first gasoline automobiles to be fully manufactured by Studebaker were marketed in August 1912. Over the next 50 years, the company established a reputation for quality and reliability. After years of financial problems, in 1954 the company merged with luxury carmaker Packard to form Studebaker-Packard Corporation. However, Studebaker's financial problems were worse than the Packard executives thought. The Packard marque was phased out and the company returned to the Studebaker Corporation name in 1962. The South Bend plant ceased production on December 20, 1963, and the last Studebaker automobile rolled off the Hamilton, Ontario, Canada, assembly line on March 16, 1966.


Multimedia

DateMedia or Collection Name & DetailsFiles
1961Studebaker Today
Studebaker

Topic Page
- 16:16
26 March 2016Studebaker National Museum
Heidi Walczak for The Crittenden Automotive Library

Photo Collection Page


Images

1915 Studebaker Advertisement Tulsa Daily World
April 25, 1915
View 1915 Studebaker Advertisement - 512KB
1915 Studebaker Advertisement Bismarck Daily Tribune
May 20, 1915

—inch by inch Studebaker proves its superiority.
And it's SUPERIORITY that you can see for yourself—with your own eyes, if you'll just take the opportunity to go over the Studebaker chassis in detail.
Some manufacturers, you know, who make both a Four and a Six, put the GOOD design into the more expensive SIX. But you take this Studebaker FOUR and stand it side by side with any other car, and study it just on QUALITY. And inch by inch, note the Studebaker superiorities.
First of all, look at that Studebaker-Wagner Electric System. Simple—light—balanced almost to the ounce—every little detail of the whole system EASY to get at. Has been used on 100,000 Studebakers with unfailing success.
And then, note how simply and cleanly that Studebaker motor is built—and how ACCESSIBLE it is. Carburetor sits high on side of the motor. Valves are easily gotten at. And you can make any inspection or adjustment simply by raising the hood. Built to develop plenty of POWER, too—but to make every last drop of gasoline pull.
And just in passing, look at the Studebaker Steering Gear. Irreversible type, you know, that keeps the road-shocks away from the steering-wheel and makes driving EASIER—and safer. Adjustable for wear, too. Many cars use the old, reversible type that costs less.
Then, note that simple Studebaker Clutch. It's a cone clutch, you know—leather-faced, SOFT-gripping. No jerking when you throw it in. And it's so easy to get at for inspection and oiling.
Then, note that ALL the wiring is enclosed in flexible steel conduits that protect them from moisture and oil and grease and damage from tools. Makes wiring trouble-proof.
Observe the Williard Storage Battery that Studebaker uses. Best that's made—3-cell type. Placed so as to be EASY to see and get at for filling. That's Studebaker attention to details.
And that Studebaker Brake Equalizer—that's mighty important. Many cars omit it—too costly. But it makes the cars SAFER—stops skidding—saves tires. And the only other one like this is on a $5,000 car.
Notice, too, that the transmission is in unit with the Rear Axle. Increases the manufacturing cost—but insures perfect alignment, smothers any vibration of the gears and gets more even distribution of weight. Makes the whole car ride and drive more easily.
And note that Studebaker uses TWO radius rods and a torque arm. Many cars drive thro' the springs. But that necessitates stiffer springs. Makes the car HARD-riding. While the TWO radius rods and the torque arm that Studebaker uses leaves the springs free just for smothering the jolts and jars. Makes the car marvelously EASY-riding.
And then, of course, that FULL-floating Rear Axle will interest you. For, with one exception, every other FOUR uses the earlier type. But Studebaker uses this FULL-floating axle even tho' it's more costly, but it's so much SAFER and easier to get at. Carries the weight of the car on the axle housing and has TWO Timken Bearings in each hub to take up the side-thrusts. Axle shaft has only ONE duty—to turn the wheels. Shaft can be removed, too, in less than two minutes. Note, too, that axle housing. Other cars use malleable castings—THIS is a much stronger and much LIGHTER steel stamping with folded edges.
And so you can go over this Studebaker inch by inch and find scores of SUPERIORITIES. For Studebaker has built this FOUR to live up to the PROMISE of that name of Studebaker. Every last detail has to represent the latest achievement in engineering and the highest quality in manufacturing. We don't want you to buy the car unless you are satisfied that it does, too. But we KNOW that when you stand it side by side with any other car, you'll find that just on merit it's a better buy. And it costs you from $90 to $225 less at the start—and less right along in upkeep. See it today.

View 1915 Studebaker Advertisement - 910KB
Studebaker National Museum Studebaker National Museum
South Bend, Indiana
Photo ©2003 Heidi Walczak
View photo from the Studebaker National Museum - 387KB
Studebaker National Museum Studebaker National Museum
South Bend, Indiana
Photo ©2003 Heidi Walczak
View photo from the Studebaker National Museum - 375KB
Studebaker National Museum Studebaker National Museum
South Bend, Indiana
Photo ©2003 Heidi Walczak
View photo from the Studebaker National Museum - 451KB
Studebaker National Museum Studebaker National Museum
South Bend, Indiana
Photo ©2003 Heidi Walczak
View photo from the Studebaker National Museum - 426KB
1922 Studebaker Advertisement Washington Times-Herald - December 31, 1922
View 1922 Studebaker Advertisement - 3.7MB
1922 Studebaker Washington DC Dealership Washington Times-Herald - December 31, 1922
The New Home of the Studebaker, which will be formally opened about February 15 by Joseph R. McReynolds.  This splendid automotive building at Fourteenth and R streets will house the efficient service shops and the sales departments for Studebaker cars and judging from the plans of the builders this establishment it will equal any Studebaker building in the country.
Mr. McReynolds has already been highly complimented by authorities on building and decorating for his arrangement of the several units of his building and the scheme of decoration which has been selected for the big salesroom.
View 1922 Studebaker Washington DC Dealership - 1.8MB
1953 Studebaker Funny Car Model 1953 Funny Car
Photo ©2010 Bill Crittenden
2010 Cedarville Model Car Contest and Swap Meet
View photo of 1953 Studebaker Funny Car Model - 3,461KB
1953 Studebaker Funny Car Model 1953 Funny Car
Photo ©2010 Bill Crittenden
2010 Cedarville Model Car Contest and Swap Meet
View photo of 1953 Studebaker Funny Car Model - 3,461KB
1953 Studebaker Funny Car Model 1953 Funny Car
Photo ©2010 Bill Crittenden
2010 Cedarville Model Car Contest and Swap Meet
View photo of 1953 Studebaker Funny Car Model - 3,461KB
1953 Studebaker Funny Car Model 1953 Funny Car
Photo ©2012 Bill Crittenden
2012 Classic Plastic
View photo of 1953 Studebaker Funny Car Model - 2.1MB
1953 Studebaker Funny Car Model 1953 Funny Car
Photo ©2012 Bill Crittenden
2012 Classic Plastic
View photo of 1953 Studebaker Funny Car Model - 1.9MB
1953 Studebaker Funny Car Model 1953 Funny Car
Photo ©2012 Bill Crittenden
2012 Classic Plastic
View photo of 1953 Studebaker Funny Car Model - 1.9MB
Custom 1953 Studebaker Pickup Truck Custom 1953
for $9,250
2013 Mecum Chicago Auction
Photo ©2013 Bill Crittenden
View photo of Custom 1953 Studebaker Pickup Truck - 3.2MB
Custom 1953 Studebaker Pickup Truck Custom 1953
for $9,250
2013 Mecum Chicago Auction
Photo ©2013 Bill Crittenden
View photo of Custom 1953 Studebaker Pickup Truck - 3.3MB
Custom 1953 Studebaker Pickup Truck Custom 1953
for $9,250
2013 Mecum Chicago Auction
Photo ©2013 Bill Crittenden
View photo of Custom 1953 Studebaker Pickup Truck - 3.4MB
Studebaker Station Wagon Prototype Station Wagon Prototype
Photo ©2003 Heidi Walczak
View photo of the Studebaker Station Wagon Prototype - 465KB
Studebaker Military Truck Photo ©2003 Heidi Walczak
View photo of a Studebaker Military Truck - 432KB
Studebaker Truck Photo ©2003 Heidi Walczak
View photo of a Studebaker Truck - 439KB
Studebaker Firetruck South Bend Fire Department
Photo ©2003 Heidi Walczak
View photo of a Studebaker Firetruck - 445KB
Studebaker Firetruck South Bend Fire Department
Photo ©2003 Heidi Walczak
View photo of a Studebaker Police Car - 421KB
Studebaker 1962 Sedan Prototype 1962 Sedan Prototype
Photo ©2016 Heidi Walczak
View photo of 1962 Sedan Prototype at the Studebaker National Museum - 1.4MB
Studebaker 1962 Sedan Prototype 1962 Sedan Prototype
Photo ©2016 Heidi Walczak
View photo of 1962 Sedan Prototype at the Studebaker National Museum - 1.8MB
Studebaker Photo ©2003 Heidi Walczak
View photo - 25KB


Article Index

DateArticleAuthor/Source
11 April 1909Auto News From Near and Far: Studebaker Stage Line.The New York Times
3 October 1909STUDEBAKER PLANT VISITED BY AGENTSThe New York Times
18 June 1913Automotive News Briefs: 18 June 1913The Day Book
10 October 1913MOTORING NEWS AND VIEWS FOR THE CAR OWNER AND THE TRADEAugustus J. Fertig
18 April 1915BEAUTY IN AN AUTOMOBILEOmaha Daily Bee
18 April 1915DESIGNERS GIVE CARS REAL BEAUTYJames G. Heaslet
25 April 1915Mechanical Advertising Explained by WilliamsGeorge L. Williams
15 July 1915TAKING WORRY ABOUT "FAMILY'S FUTURE IF I DIE" OFF WORKINGMAN'S SHOULDERSDean Halliday
21 July 1915TOPICS IN WALL STREET.: Finding Use for Idle CapacityThe New York Times
7 May 1916MOTORS RISE ON RUMORS.The New York Times
12 March 1918STUDEBAKER PROFITS DECLINE 60% IN YEARThe New York Times
7 January 1919TOPICS IN WALL STREET: Studebaker Corporation.The New York Times
8 September 1921STUDEBAKER CUTS PRICES.The New York Times
3 June 1922Record Studebaker Sales in May.The New York Times
9 December 1922RUMOR OF STUTZ MERGER.The New York Times
10 December 1922Denies Studebaker-Stutz Deal.The New York Times
26 May 1929PREFERENCE FOR 'EIGHTS' IS BECOMING MARKEDThe Ludington Daily News
22 April 2013Porsche Type 542 - This, not the Panamera, was Porsche's first four door saloon Matt Hubbard, Speedmonkey


Documents

DateDocument Name & DetailsDocuments
28 December 1915Clutch Device.
United States Patent US 1,166,205
James G. Heaslet for the Studebaker Corporation

PDF
- 634KB - 6 pages
28 December 1915Clutch Device.
United States Patent US 1,166,205
James G. Heaslet for the Studebaker Corporation

PDF
- 634KB - 6 pages
28 December 1915Rod Connection.
United States Patent US 1,166,206
James G. Heaslet for the Studebaker Corporation

PDF
- 238KB - 3 pages
15 February 1916Foot-Pedal Control.
United States Patent US 1,171,845
James G. Heaslet for the Studebaker Corporation

PDF
- 535KB - 5 pages
25 April 1916Differential-Bearing Support.
United States Patent US 1,180,715
James G. Heaslet for the Studebaker Corporation

PDF
- 463KB - 5 pages
2 May 1916Armature-Shaft Mounting.
United States Patent US 1,181,384
James G. Heaslet for the Studebaker Corporation

PDF
- 418KB - 4 pages
25 July 1916Vehicle-Body.
United States Patent US 1,192,303
James G. Heaslet for the Studebaker Corporation

PDF
- 561KB - 6 pages
16 January 1917Rear-Axle and Transmission Construction.
United States Patent US 1,212,635
James G. Heaslet for the Studebaker Corporation

PDF
- 739KB - 7 pages
21 August 1917Assemblage of Internal-Combustion Engines and Their Associated Mechanisms.
United States Patent US 1,237,331
James G. Heaslet for the Studebaker Corporation

PDF
- 619KB - 8 pages
11 September 1917Spark Control in Combustion-Engines.
United States Patent US 1,239,689
James G. Heaslet for the Studebaker Corporation

PDF
- 1.2MB - 11 pages
7 October 1917Controlling Device of Motor-Vehicles.
United States Patent US 1,318,146
James G. Heaslet for the Studebaker Corporation

PDF
- 783KB - 8 pages
1918History of the Studebaker Corporation
Albert Russell Erskine

PDF
- 11.2MB - 97 pages


Merchandise

Type & Item #NameDetails
Die Cast - Maisto 316511953 Studebaker StarlinerSpecial Edition, 1:18 scale, green & white
Die Cast - Maisto 316511953 Studebaker StarlinerSpecial Edition, 1:18 scale, dark blue & light blue




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