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History
The following section is an excerpt from Wikipedia's Amsoil page on 10 May 2016, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.
Amsoil Inc. is an American corporation based in Superior, Wisconsin that primarily formulates and packages synthetic lubricants and filters. The company's advertising slogan is The First in Synthetics. The company uses multi-level marketing for distribution.
Amsoil was founded by Albert J. Amatuzio, a former jet fighter pilot who had conducted research on synthetic engine oils in the early 1960s. Amatuzio later began selling the products commercially using a multi-level marketing business plan.
Amsoil then formulated synthetic lubricating oils for other applications, including specialized vehicles and severe operating conditions. In addition, Amsoil developed fuel additives, filtration systems and other companion products that supplement and extend lubricant performance.