Ford Fiesta and Fusion's Sales Continue To Rise

Jay Stevens
May 23, 2006

The Ford Fiesta and the Ford Fusion has been refreshened for the automobile market. And now, this has assisted greatly in keeping the sales and the numbers up. So far, the Ford Focus has remained the best selling vehicle for the Ford of Europe. In fact, for this year, it has already sold some 157,000 units already and yet the year has not yet ended. On the other hand, the Ford Fiesta is celebrating its 30th anniversary this year, 2006. Closely following suit is success for it has experienced an increase of some five percent in sales. Last April alone, it sold some 27,100 units.

The first four months of 2006 proved to be quite a prediction for the months ahead for Ford in Europe. You see, during this first quarter, Ford in Europe experienced selling 131,00 Ford Fiestas which is actually a nine percent rise in sales compared to the same period for last year. If you put the Ford Fusion’s sales along with the Ford Fiesta’s, the total sales went up to 162,800 units which actually equates to a nine percent increase.

According to Stephen Odell, the vice president of marketing, sales, and service of Ford of Europe, “As market leader in the UK, Ford sales feel the affect of slower demand in that region more than others. We are fully confident that we will retain overall market leadership for the year in the UK, without resorting to pursuing unprofitable business. Elsewhere, we continue to have tremendous success in emerging markets, which we expect to continue to grow strongly in the future.”

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