Experience Innovation with Mercury parts

Anthony Fontanelle
April 10, 2008

Outstanding vehicles are offered by Mercury since the day it was established in 1939. The Mercury Mountaineer which is a 4-door sports-utility vehicle that has the capacity of up to seven passengers is just one of the examples of its creativeness, greenness, and superiority in functionality and performance. This SUV will surely take you miles and miles away off the roads. Another is the Mercury Mariner which is a compact sports-utility vehicle that exudes excellent sporty design in its high performance ability to go boundless off-roads. Montego is another display of grandness and functionality even if its midsize sedan as it can offer roomy interior, an upscale design, excellent road performance, and fuel economy. Behind the amazing performance and great designs of these vehicles are the reliable Mercury parts. These auto parts are the product of continuous innovation of technology through out its fruitful years.

Mercury brand is a marquee of semi-luxury vehicles under Ford. It has the intention of providing high end and elegant automobiles to consumers that wish to own Lincoln but are tight in the budget. It slotted just below Lincoln and Edsel division in 1959 in terms of pricing but not with quality. Its division is better known as Mercury-Edsel-Lincoln division. Today, only the Lincoln and Mercury brands are in the division as a great leap in business strategies. Sixty years of continued service and developing amazing Mercury parts for its vehicles that stand between Ford and Lincoln models made Mercury an even bettered manufacturer. Beyond the lower costs and pricing it offers every consumer are classy and sophisticated constructed vehicles. It features luxury and style that are not found in Ford models, but still not as luxurious as Lincoln models.

Launching Mercury brand is indeed the right move for Ford as proved by its improved distribution and company sales through out the years. It courageously competed with top-selling brands in the auto world, and won a great market share. Since its debut, Mercury launched new breeds of vehicles that bore dependability and speed out of its reliable Mercury parts. To date, more than thirty Mercury models have gone through different phases of advancement. This helps the brand not to lose its ground in the constant evolutionary trend in the automotive industry.

Source:  Amazines.com