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Wikipedia: Mercury (automobile)
Subtopics 1955 Mercury Quick Facts Page Sections History Reference Desk Photographs Article Index Merchandise |
History
The following section is an excerpt from Wikipedia's Mercury (automobile) page on 15 August 2017, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.
Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. Marketed as an entry-level premium brand for nearly its entire existence, Mercury was created in 1938 by Edsel Ford. Forming half of the Lincoln-Mercury Division, the brand was intended to bridge the price gap between the Ford and Lincoln vehicle lines. In a similar context, Buick and Oldsmobile played the same role within General Motors while the Chrysler Division did so within Chrysler Corporation (following the end of DeSoto and the creation of Imperial).
Although the initial Mercury Eight was a distinct design, for much of the existence of the division, Ford would rely on common underpinnings (from Ford or Lincoln, or both) to save on development costs. To various extents, nearly all Mercury vehicles would be rebadged. During the development of the Edsel, this practice ran in reverse, as the vehicles were derived from Mercury chassis underpinnings.
In the summer of 2010, Ford Motor Company announced the discontinuation of the Mercury division as it consolidated its marketing and engineering efforts on the Ford and Lincoln brands. Production of Mercury vehicles ceased in the fourth quarter of 2010. At the time, Ford sold Mercury vehicles in the United States, Canada, Mexico, Puerto Rico, U.S. Virgin Islands, and the Middle East.
The final Mercury automobile, a 2011 Mercury Grand Marquis, rolled off the assembly line on January 4, 2011. Although the final vehicle of the division was produced in 2011, Mercury remains an active and registered trademark owned by Ford Motor Company (to at least 2025).
Reference Desk
The Crittenden Automotive Library's "Reference Desk" is a collection of materials that cannot be shared due to copyright restrictions. Information from these resources, however, can be shared. Go to the Reference Desk page for more information.
| Type | Title |
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1982  Book | 1982 Car Shop Manual Volume A (Body/Chassis/Electrical for Lincoln Town Car/Continental Mark VI, Ford/Mercury) by Ford Motor Company |
| 1982 Book | 1982 Car Shop Manual Volume G (Engine/Emissions Diagnosis for All Car Models and Truck Series) by Ford Motor Company |
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1947 Photo ©2017 Bill Crittenden 2017 Woodstock on the Square Benefit Car Show View photo of 1947 Mercury Woody Wagon - 2.6MB |
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1947 Photo ©2017 Bill Crittenden 2017 Woodstock on the Square Benefit Car Show View photo of 1947 Mercury Woody Wagon - 2.6MB |
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Fourth Street Encounter Artist: Ken Eberts Cars: Mercury "Lead Sled" Image courtesy 
View "Fourth Street Encounter" - Mercury Lead Sled Art - 50KB |
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Custom 1949 41 body modifications, 2.5 years to build All plastic, no resin Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint Photo ©2008 Bill Crittenden  2008 Summer NNL August 3, 2008 View photo of 1949 Mercury Custom Model - 3,862KB |
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Custom 1949 41 body modifications, 2.5 years to build All plastic, no resin Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint Photo ©2008 Bill Crittenden 2008 Summer NNL August 3, 2008 View photo of 1949 Mercury Custom Model - 3,083KB |
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Custom 1949 41 body modifications, 2.5 years to build All plastic, no resin Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint Photo ©2008 Bill Crittenden 2008 Summer NNL August 3, 2008 View photo of 1949 Mercury Custom Model - 2,806KB |
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Custom 1949 41 body modifications, 2.5 years to build All plastic, no resin Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint Photo ©2008 Bill Crittenden 2008 Summer NNL August 3, 2008 View photo of 1949 Mercury Custom Model - 2,953KB |
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Custom 1949 41 body modifications, 2.5 years to build All plastic, no resin Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint Photo ©2008 Bill Crittenden 2008 Summer NNL August 3, 2008 View photo of 1949 Mercury Custom Model - 3,033KB |
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Custom 1949 41 body modifications, 2.5 years to build All plastic, no resin Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint Photo ©2008 Bill Crittenden 2008 Summer NNL August 3, 2008 View photo of 1949 Mercury Custom Model - 2,907KB |
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Custom 1949 41 body modifications, 2.5 years to build All plastic, no resin Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint Photo ©2008 Bill Crittenden 2008 Summer NNL August 3, 2008 View photo of 1949 Mercury Custom Model - 2,820KB |
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Custom 1949 1:24 scale Revell Chopped top Duplicolor Toreador Red Metallic Built by Steve Lohr Photo ©2009 Bill Crittenden 2009 Classic Plastic January 25, 2009 View photo of 1949 Mercury Custom Model - 231KB |
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Custom 1949 1:24 scale Revell Chopped top Duplicolor Toreador Red Metallic Built by Steve Lohr Photo ©2009 Bill Crittenden 2009 Classic Plastic January 25, 2009 View photo of 1949 Mercury Custom Model - 217KB |
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Custom 1949 1:24 scale Revell Chopped top Duplicolor Toreador Red Metallic Built by Steve Lohr Photo ©2009 Bill Crittenden 2009 Classic Plastic January 25, 2009 View photo of 1949 Mercury Custom Model - 235KB |
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Custom 1949 1:24 scale Revell Chopped top Duplicolor Toreador Red Metallic Built by Steve Lohr Photo ©2009 Bill Crittenden 2009 Classic Plastic January 25, 2009 View photo of 1949 Mercury Custom Model - 213KB |
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Custom 1949 Photo ©2009 Bill Crittenden 2009 Cedarville Model Car Contest and Swap Meet March 8, 2009 View photo of 1949 Mercury Custom Model - 3,848KB |
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Custom 1949 Photo ©2009 Bill Crittenden 2009 Cedarville Model Car Contest and Swap Meet March 8, 2009 View photo of 1949 Mercury Custom Model - 4,253KB |
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Custom 1949 Photo ©2009 Bill Crittenden 2009 Cedarville Model Car Contest and Swap Meet March 8, 2009 View photo of 1949 Mercury Custom Model - 3,752KB |
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1949 Photo ©2009 Bill Crittenden Attack of the Plastic Model Car Contest July 5, 2009 View photo of Weathered 1949 Mercury Model - 3,337KB |
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1949 Photo ©2009 Bill Crittenden 2009 Summer NNL hosted by 
View photo of Weathered 1949 Mercury Model - 3,489KB |
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1949 Photo ©2011 Bill Crittenden 2011 Indian Uprising Model Car Show August 7, 2011 View photo of 1949 Mercury Model Car - 1,174KB |
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1949 1:25 scale AMT kit Photo ©2010 Bill Crittenden 2010 NIMCON July 17, 2010 View photo of 1949 Mercury Junk Car Model - 3,805KB |
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1949 1:25 scale AMT kit Photo ©2010 Bill Crittenden 2010 NIMCON July 17, 2010 View photo of 1949 Mercury Junk Car Model - 3,911KB |
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1949 1:25 scale AMT kit Photo ©2010 Bill Crittenden 2010 NIMCON July 17, 2010 View photo of 1949 Mercury Junk Car Model - 3,784KB |
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1949 1:25 scale AMT kit Photo ©2010 Bill Crittenden 2010 NIMCON July 17, 2010 View photo of 1949 Mercury Junk Car Model - 3,900KB |
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Custom 1949 Photo ©2012 Bill Crittenden 2012 Classic Plastic January 29, 2012 View photo of Custom 1949 Mercury Model - 953KB |
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Custom 1949 Photo ©2012 Bill Crittenden 2012 Classic Plastic January 29, 2012 View photo of Custom 1949 Mercury Model - 2.2MB |
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Custom 1949 Photo ©2012 Bill Crittenden 2012 Classic Plastic January 29, 2012 View photo of Custom 1949 Mercury Model - 2.2MB |
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Custom 1949 Photo ©2012 Bill Crittenden 2012 Classic Plastic January 29, 2012 View photo of Custom 1949 Mercury Model - 2.1MB |
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1949 Salt Flats Speed Record Car Revell kit, Tamiya Camel Yellow paint Smoothed bidy and added engine, exhaust and interior parts from NASCAR kits Photo ©2009 Bill Crittenden 2009 Summer NNL hosted by
View photo of 1949 Mercury Salt Flats Speed Record Model - 3,131KB |
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1949 Salt Flats Speed Record Car Revell kit, Tamiya Camel Yellow paint Smoothed bidy and added engine, exhaust and interior parts from NASCAR kits Photo ©2009 Bill Crittenden 2009 Summer NNL hosted by
View photo of 1949 Mercury Salt Flats Speed Record Model - 3,077KB |
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1949 "The Merc'Rodder" Photo ©2010 Bill Crittenden 2010 Muscle Car & Corvette Nationals Model Car Show November 21, 2010 View photo of 1949 Mercury "The Merc'Rodder" Model - 3,201KB |
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Custom 1950 Photo ©2010 Bill Crittenden Green Street Cruise Night: October 4, 2010 View photo of 1950 Mercury - 2,687KB |
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Custom 1950 Photo ©2010 Bill Crittenden Green Street Cruise Night: October 4, 2010 View photo of 1950 Mercury - 3,135KB |
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Custom 1950 Photo ©2013 Bill Crittenden 2013 The Cars Time Forgot View photo of 1950 Mercury Hot Rod - 3.9MB |
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Custom 1950 Photo ©2013 Bill Crittenden 2013 The Cars Time Forgot View photo of 1950 Mercury Hot Rod - 4.6MB |
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1953 Photo ©2010 Bill Crittenden Green Street Cruise Night: October 4, 2010 View photo of 1953 Mercury - 2,390KB |
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1953 Photo ©2010 Bill Crittenden Green Street Cruise Night: October 4, 2010 View photo of 1953 Mercury - 3,081KB |
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Custom 1953 Photo ©2018 Bill Crittenden 2018 Woodstock on the Square Benefit Car Show View photo of Custom 1953 Mercury - 3.0MB |
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Custom 1953 Photo ©2018 Bill Crittenden 2018 Woodstock on the Square Benefit Car Show View photo of Custom 1953 Mercury - 2.4MB |
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Custom 1953 Photo ©2018 Bill Crittenden 2018 Woodstock on the Square Benefit Car Show View photo of Custom 1953 Mercury - 3.0MB |
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Custom 1953 Photo ©2018 Bill Crittenden 2018 Woodstock on the Square Benefit Car Show View photo of Custom 1953 Mercury - 2.9MB |
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Custom 1953 Photo ©2018 Bill Crittenden 2018 Woodstock on the Square Benefit Car Show View photo of Custom 1953 Mercury - 1.4MB |
| Date | Document Name & Details | Documents |
|---|---|---|
| 1955 | 1955 Mercury Quick Facts Mercury | Topic Page - 46.0MB - 12 pages |
| 3 October 1966 | NHTSA Recall 66V004002 1967 Ford, 1967 Mercury SEAT BELTS:FRONT:ANCHORAGE National Highway Traffic Safety Administration | Recall Page - 1 page |
| 18 October 1966 | NHTSA Recall 66V012000 1967 Ford, 1967 Mercury VEHICLE SPEED CONTROL National Highway Traffic Safety Administration | Recall Page - 1 page |
| 22 February 1967 | NHTSA Recall 67V018000 1967 Ford, 1967 Mercury Service Brakes, Hydraulic:Power Assist:Vacuum National Highway Traffic Safety Administration | Recall Page - 1 page |
| Type & Item # | Name | Details |
|---|---|---|
| Die Cast - American Muscle | '49 Merc "Lead Sled" | 1:18 scale, purple w/white and red flames |
| Die Cast - Hot Wheels R0950-A9A0B G2 | '49 Drag Merc | 2010 New Models, small scale, red w/yellow flames |
