No Bull: Buffalo Wings & Rings Back With Sheltra Motorsports

Topics:  Patrick Sheltra, Kentuckiana Ford Dealers 200

Chris Knight
Sheltra Motorsports
March 26, 2010

MOORESVILLE, North Carolina (March 26, 2010) - - Officials from Sheltra Motorsports and Buffalo Wings & Rings jointly announced today that the Cincinnati, Ohio corporation will return as a marketing partner for four upcoming ARCA Racing Series (ARS) presented by RE/MAX and Menards events beginning with the next ARCA event at Salem (Ind.) Speedway on Sunday, April 11.

The reunion takes shape perfectly as driver Patrick Sheltra, the 23-year old ARCA pro returns to the half-mile bullring next month as the defending champion of the Kentuckiana Ford Dealers 200 presented by ApplianceZone.com. Buffalo Wings & Rings (BWR) debuted as a marketing partner with Sheltra Motorsports last April at Salem and watched Sheltra soar to his first career victory just two months after recovering from a near-career ending incident in the season-opener at Daytona (Fla.) International Speedway.

Known for its “Great Food; No Bull!” campaign, Buffalo Wings & Rings is the fastest-growing privately owned franchised chain of restaurants in the nation serving Buffalo-style chicken wings, onion rings, burgers, gyros, wraps and salads. And the only wing establishment in the country with a unique saucing system, customers of BWR get to choose from 45 different sauce combinations. Founded in 1984 in Cincinnati, Ohio, Buffalo Wings & Rings operates 56 franchised restaurants in the United States. Buffalo Wings & Rings was ranked the No. 1 fastest growing restaurant chain nationwide in the July 2008 issue of Restaurant Business, and ranked in the top 500 franchises in the January 2009 issue of Entrepreneur.

In addition to holding the title marketing partnership rights for Salem Speedway, Buffalo Wings & Rings will hold the same spotlight for the Talladega ARCA 250 at Talladega (Ala.) Speedway on April 23 while serving as a associate marketing partner for Texas Motor Speedway (April 16) and Toledo (Ohio) Speedway (May 23). Following the four events, representatives from both sides are hopeful for a continuing relationship that covers the team’s No. 60 entries until the season-ending event at Rockingham (N.C.) Speedway in October.

“I’m excited to be back driving the No. 60 Buffalo Wings & Rings Dodge,” said Sheltra, who will enter the Salem event fourth in points after two-consecutive top-10 finishes thus far in 2010. “We valued and cherished the relationship we had with them last year and we are just thankful to put something together for these four races and hopefully beyond. The car will look a little different from last year, so hopefully they will be happy with the surprise we have for them.”

“We are happy to make this announcement with Sheltra Motorsports and Patrick,” commented Charlie Francus, Marketing Manager for Buffalo Wings & Rings. “The team exceeds in the core values we expect in a partnership. Our customers have become huge supporters of Patrick (Sheltra) and the ARCA Racing Series and we look forward to continuing to build on that relationship in 2010.”

Sheltra added, “I don’t think there is a better place to reunite this partnership other than Salem Speedway. Last year’s race was unforgettable. We had a good car, the team did everything right and we were able to celebrate with a new marketing partner in victory lane. It truly was the perfect Cinderella story.

The place (Salem) gives me goose bumps every time I go back. I’ve always ran well there. We’ve never finished lower than 16th in six starts there, so I think that’s a modest record. I know that the team is capable of making it back-to-back victories in a couple weeks.”

Sheltra has 69 ARCA Racing Series presented by RE/MAX and Menards starts to his credit with one career victory at Salem Speedway (April 2009). During his ARCA tenure, Sheltra has accumulated 11 top-fives and posted 24 top-10 finishes. A third place qualifying effort at Rockingham Speedway (April 2009) is Sheltra’s best time trials efforts to date. He has controlled the ARCA field five times for 109 laps.

For the latest on Patrick Sheltra, Sheltra Motorsports and marketing partnership opportunities please visit PatrickSheltra.com.

For additional input on Buffalo Wings & Rings, please connect to Buffalowingsandrings.com or call 513.831.WING.

Join the official Patrick Sheltra fan page on Facebook by clicking here.

About Sheltra Motorsports:

Sheltra Motorsports (sheltramotorsports.com) is a three-tier Motorsports operation consisting of dirt and asphalt competition. Patrick Sheltra, a 23-year old native of Indiantown, Florida competes in the UMP and WoO (Dirt) Series; while also running a full schedule in the ARCA Racing Series presented by RE/MAX and Menards (No. 60) and a limited schedule in the NASCAR Nationwide Series. Sheltra Motorsports ownership is combined of Richard, Grace and Patrick Sheltra. The team is headquartered in Indiantown, Florida with additional operations in Richmond, Indiana and Mooresville, North Carolina.

About Buffalo Wings & Rings:

Buffalo Wings & Rings is the fastest-growing privately owned franchised chain of restaurants in the nation serving Buffalo-style chicken wings, onion rings, burgers, gyros, wraps and salads. Founded in 1984 in Cincinnati, Ohio, Buffalo Wings & Rings operates franchised restaurants throughout the United States. Buffalo Wings & Rings was ranked the No. 1 fastest growing restaurant chain nationwide in the July 2008 issue of Restaurant Business, and ranked in the top 500 franchises in the January 2009 issue of Entrepreneur. For more information, visit buffalowingsandrings.com or call 513-831-WING.

###

TEAM COMMUNICATIONS CONTACT:
NAME: Chris Knight, Sheltra Motorsports
PHONE: 239.834.9797 or 239.214.1083
EMAIL: chris@patricksheltra.com