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History
The following section is an excerpt from Wikipedia's Durant Motors page on 25 August 2019, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.
Durant Motors Inc. was established in 1921 by former General Motors CEO William "Billy" Durant following his termination by the GM board of directors and the New York bankers that financed GM.
Durant Motors attempted to be a full-line automobile producer of cars and fielded the Flint, Durant, and Star brands which were designed to meet Buick, Oldsmobile, Oakland, and Chevrolet price points. Billy Durant also acquired luxury-car maker Locomobile of Bridgeport, Connecticut, at its liquidation sale in 1922; in theory, Locomobile gave him a product that would compete against Cadillac, Rolls Royce and Pierce-Arrow. Durant Motors had a relationship with the Dort, Frontenac, and DeVaux automobile name badges. The Rugby line was the export name for Durant's Star Car line. However, from 1928 to 1931, Durant marketed trucks in the US and Canadian markets under the badge Rugby Trucks. The Princeton, a model aimed at the Packard and Cadillac price point, was planned but never realized; also planned was the Eagle car line, but it never made it off the drafting tables.
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Subject: 1922 Durant Advertisement
Source: The New York Times Date: 10 January 1922 View image of 1922 Durant Advertisement - 198KB |
| Date | Title | Details |
|---|---|---|
| 24 September 1922 | Durant Car Building Described by Poertner A description of how the Durant closed-car bodies are made was told at the Closed Car Show last night by William C. Poertner, metropolitan distributor of the Durant cars. | News Article (text) Publication: New York Tribune Topic: Durant, William C. Poertner |
| 2 December 1922 | Denies Timken Deal With Durant. Heman Ely, Vice President of the Timken Roller Bearing Company, yesterday said there was absolutely no foundation to the reports circulated in Wall Street. | News Article (text) Publisher: The New York Times Topic: Durant, Timken |
