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1979 Ford-Lincoln-Mercury Lineup


1979 Ford-Lincoln-Mercury Lineup

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Ford Photographs
Lincoln Photographs
Mercury Photographs
Article Index
A collection of Ford Motor Company press releases and press photographs for the 1979 model year and 1979 auto show circuit.  Includes Ford, Lincoln, and Mercury marques.

Ford Photographs

1979 Fords Ford Public Relations Photo
SPECIAL VALUES - Ford dealers are offering Special Value option packages with discounts ranging from $220 to $238 off suggested retail prices on specially equipped 1979-model Granadas, Fairmonts and Fairmont Futuras.  Discounts of up to $350 are also available on specially equipped F-Series Explorer light trucks.  The 1979 Special Value cars shown from left to right are the Ford Fairmont, Granada, and Fairmont Futura.
View photo of 1979 Fords - 2.1MB
1979 Ford Bronco 1979 Ford Bronco
Ford Public Relations Photo
CAMPING IN STYLE -- That's what you can do with this Ford Bronco, a concept recreational vehicle designed to be compatible with its off-road environment.  The light gold metallic exterior features genuine oak wood and a converible cargo cover made of simulated canvas vinyl-top material.  The interior even has seats trimmed in simulated sheepwool with beige simulated leather facings accented by tangerine welts and saddle seat bands.
View photo of Ford Bronco - 3.3MB
1979 Ford Econoline Captain's Club Wagon 1979 Ford Econoline Captain's Club Wagon
Ford Public Relations Photo
KING OF CLUBS - A bold new grille with rectangular headlamps, a variety of new options and the new Captain's Club Wagon shown here, have been added to Ford's Econoline van and Club Wagon lineup for 1979.  Standard Captain's Club Wagon features include quad Captain's chairs, a snack-and-game table and for long-wheelbase models, a combination rear seat and bed - all available as individual options on other models.  Additional new options include power door locks, tilt-wheel steering for models with four-speed manual overdrive transmissions, and a premium-sound system to enhance the performance of Econoline's stereo system.
View photo of 1979 Ford Econoline Captain's Club Wagon - 3.1MB
1979 Ford F-150 Ranger Lariat 1979 Ford F-150 Ranger Lariat
Ford Public Relations Photo
AMERICA'S TOP SELLER - America's best-selling nameplate, Ford's F-Series light pickup truck offers nine new exterior colors, two new interior trim colors, rectangular headlamps on all models, and a special three-coat paint process for a tough, high-sheen finish in 1979.  From the top-of-the-line Ranger Lariat (shown here) to standard Custom trim models, Ford F-100, F-150, F-250 and F-350 series pickups combine toughness with family-type comfort and style.  Engine choices range from 4.9-liter (300-CID) Six for 49-state applications to a 5.0-liter (302-CID) V-8, a 5.8-liter (351-CID) V-8, a 6.6-liter (400-CID) V-8 and a powerful 7.5-liter (460-CID) 4V V-8.
View photo of 1979 Ford F-150 Ranger Lariat - 3.2MB
1979 Ford Fairmont 1979 Ford Fairmont
Ford Public Relations Photo
SALES LEADER - Fairmont enters the the 1979-model year as the most successful new-car nameplate ever introduced by a domestic manufacturer and Ford's top-selling car line in 1978.  Offered in a full range of two- and four-door sedans, station wagons and a sporty two-door Futura model, the Fairmont represents a new generation of Ford Division products designed for 1979 and beyond.  A 2.3-liter engine is standard, and a new four-speed overdrive manual transmission is available for Fairmont's optional 3.3-liter (200-CID) Six and 5.0-liter (302-CID) V-8 engines.
View photo of 1979 Ford Fairmont - 3.3MB
1979 Ford Fiesta 1979 Ford Fiesta
Ford Public Relations Photo
WUNDERCAR - Entering its second year on the U.S. market, the German-built Fiesta represents Ford's "blueprint for the future" in small-car design.  New interior and exterior color choices and a dealer-installed tape-stripe treatment are available for 1979.  Fiesta's long list of standard features includes front-wheel drive, rack-and-pinion steering, steel-belted radial-ply tires, front disc brakes, a fold-down rear seat, bucket seats and a fully carpeted interior.
View photo of 1979 Ford Fiesta - 2.9MB
1978 Ford Fiesta Tuareg 1978 Ford Fiesta Tuareg
Ford Public Relations Photo
DESERT FIESTA -- The Fiesta Tuareg -- a functional one-of-a-kind all-terrain vehicle -- is equipped for rugged off-road recreational use.  Based on Ford Division's popular Fiesta, the Tuareg was a joint design project between Ford's Ghia Operation in Turin, Italy, and the Ford Design Center in Dearborn, Mich.  The concept car is built on a 90-inch wheelbase and powered by a 1.1-liter engine with a four-speed manual transmission.  The Fiesta Tuareg will be a featured attraction at Ford Division auto show displays this year.
View photo of 1978 Ford Fiesta Tuareg - 3.3MB
1979 Ford Granada Ghia 1979 Ford Granada Ghia
Ford Public Relations Photo
GRANADA - The Ford Granada offers new technical features and a revised selection of trims for discerning buyers in 1979.  Four new exterior colors, two new vinyl-roof colors and an optional tone-on-tone paint treatment in five combinations freshen Granada's already extensive list of appearance features.  Available in two- and four-door models, Granada comes in three distinct versions - standard, ESS and Ghia (shown here).  A 4.1-liter (250-CID) six-cylinder engine and a new four-speed overdrive manual transmission are standard.
View photo of 1979 Ford Granada Ghia - 2.75MB
1979 Ford LTD 1979 Ford LTD
Ford Public Relations Photo
ALL-NEW FORD LTD - Redesigned and re-engineered from the frame up, the 1979 LTD and top-of-the-line LTD Landau (top) are built to the space-efficient specifications of the 1980's, yet retain the LTD's traditional high standards for comfort with more front-seat room, more rear-seat room, more window area and more driver conveniences than the 1978-model LTD.  Only the ninth all-new Ford in the company's 75-year history, the 1979 LTD is available in two- and four-door sedan models, as well as LTD and LTD Country Squire (below) station wagons that offer nearly 92 cubic feet of cargo-carrying capacity.
View photo of 1979 Ford LTD - 3.1MB
1979 Ford Megastar II Ford Megastar II
Ford Public Relations Photo
SLEEK AND ROOMY -- The rakish Megastar II, a Ford Motor Company concept car, will be shown by Ford Division at major auto shows this year.  Built by Ford's Ghia Operations in Turin, Italy, the futuristic, silver-and-black wedge-shaped sedan seats five persons.  Megastar II is based on the European Ford Taunus Sport, and is equipped with a two-liter, four-cylinder engine, a four-speed manual transmission, and independent front and rear suspension systems.
View photo of 1979 Ford Megastar II - 4.2MB
Megastar II Press Release
1979 Ford Mustang 1979 Ford Mustang
Ford Public Relations Photo
1979 MUSTANG - Versatility is the word for Mustang.  The all-new sporty car offers buyers a choice of two- and three-door models, four distinct trim levels, four engines, three suspension levels and a host of comfort and convenience options.  A Sport Option, available on two-door models, is standard on three-door Mustangs and features black window frames, black belt and rocker panel moldings and a full wrap-around bodyside molding with dual accent stripes.  The three-door model shown here also is equipped with Mustang's optional metric forged-aluminum wheels and Michelin TRX tires.
View photo of 1979 Ford Mustang - 3.6MB
1979 Ford Mustang 1979 Ford Mustang
Ford Public Relations Photo
A NEW BREED - Ford dealers have a "new breed" of Mustangs for 1979 with aerodynamically styled two- and three-door models, roomier interiors, specially tuned suspension systems and a lineup of four-cylinder, V-6 and V-8 engines.  Coiled beneath the sporty appearance of the Mustang Cobra (top) is a standard 2.3-liter turbocharged engine that's teamed with a four-speed manual transmission and 3.45 rear-axle ratio.  The two-door shown below is equipped with a tu-tone paint treatment, Michelin TRX tires and forged-aluminum metric wheels that are standard on the Cobra, and Mustang's Sport Option including black window frames, rock-panel moldings and bumper rub strips.
View photo of 1979 Ford Mustang - 2.7MB
1979 Ford Mustang 1979 Ford Mustang
Ford Public Relations Photo
LIMITED-EDITION MUSTANG -- A limited-edition version of the 1979 Mustang selected to pace this year's 63rd annual running of the Indianapolis 500-mile auto race will go on sale in May and will be shown at auto shows during February and March.  The production model can be ordered with Mustang's turbocharged 2.3-liter engine or 5.0-liter (302-CID) V-8, and features a special pewter-and-black paint treatment with bold orange-and-red tape striping.
February 23, 1979
View photo of 1979 Ford Mustang - 3.2MB
1979 Ford Mustang 1979 Ford Mustang
Ford Public Relations Photo
MUSTANG WATCH - Auto show visitors will have an opportunity to win attractive Ford Mustang L.C.D. electronic digital-display watches in special drawings at Ford Division's display.  The battery-operated watch has been tested as accurate to within a fraction of a second each day, and has the Mustang name and logo on its gold-and-brown case.
View photo of 1979 Ford Mustang - 3.3MB
Margaret M. Crawford and a 1979 Ford Mustang Margaret M. Crawford and a 1979 Ford Mustang
Ford Public Relations Photo
Owners of 1979 Ford Mustangs will appreciate the serviceability features that have been designed into the new sports specialty car.  Margaret M. Crawford, product analyst, Ford Parts and Service Division, demonstrates how good accesibility to the engine compartment contributes to ease of maintenance.
September 18, 1978
View photo of Margaret M. Crawford and a 1979 Ford Mustang - 3.0MB
1979 Ford Pinto 1979 Ford Pinto
Ford Public Relations Photo
PINTO PLUSES - Pinto has a bold new look, inside and out, for its value-packed lineup of two-door, three-door and station wagon models in 1979.  Up front are new grilles, rectangular headlamps, bumpers, hoods and fenders.  Sedans have new taillights, and on the inside there's a new instrument cluster.  There's also a new ESS Option (top) for two- and three-door models, and the sporty Pinto Cruising Wagon (below) has a new stablemate with the addition of a Cruising Package option for the three-door Runabout.  Ford's popular subcompact continues to offer its traditional long list of standard features including a 2.3-liter engine, four-speed manual transmission, front disc brakes and rack-and-pinion steering.
View photo of 1979 Ford Pinto - 2.8MB
1979 Ford Thunderbird Heritage 1979 Ford Thunderbird Heritage
Ford Public Relations Photo
THUNDERBIRD HERITAGE - One of Ford's most popular and prestigious nameplates, the Thunderbird has a bold new grille, redesigned taillamps and distinctive new paint finishes for 1979.  The new Thunderbird Heritage, shown here, offers top-of-the-line luxury with a long list of standard features including a formal padded-vinyl roof; exclusive monochromatic paint schemes; speed control; leather interior trim; 36-ounce cut-pile carpeting; an AM/FM stereo-search radio; power windows, locks, and six-way driver's seat; air conditioning, and adjustable tilt-wheel steering.
View photo of 1979 Ford Thunderbird Heritage - 2.7MB
Ford Direct Order Entry System Direct Order Entry System
Ford Public Relations Photo
A system for ordering urgently needed replacement parts is in operation at more than 2,000 Ford dealerships throughout the country - and the program still is expanding.  Ford Parts and Service Division's Direct Order Entry System (DOES) features a "talking" computer terminal about the size of a portable typewriter.  Dealership personnel can enter orders directly into the division's Real-Time computer network, and get an on-the-spot verbal response about parts availability so that customer repairs can be scheduled more quickly and accurately.
September 18, 1978
View photo of Ford Direct Order Entry System - 2.7MB


Lincoln Photographs

1979 Lincoln Continental 1979 Lincoln Continental
Lincoln-Mercury Public Relations Photograph
Lincoln Continental's traditional luxury, classic styling, and spaciousness has been additionally dramatized for 1979 by an expanded range of special models.  Besides the standard two-door and four-door sedans and the Town Coupe and Town Car (above), the 1979 model year marks the debut of a special Collector's Series to commemorate the final year of the traditional full-sized Lincoln.  In addition, the distinctive Williamsburg Series has been expanded to include seven dual-shade paint combinations.  Functional refinements for 1979 include greater heating-system efficiency for improved passenger comfort and redesigned door and ignition locks for greater theft protection.
View photo of 1979 Lincoln Continental - 3.2MB
1979 Lincoln Continental Mark V 1979 Lincoln Continental Mark V
Lincoln-Mercury Public Relations Photograph
The Continental Mark V extends its stewardship of the luxury specialty market in 1979 with unique feature models projecting the ultimate in tasteful distinctiveness.  The special models include a Collector's Series Mark to commemorate the final year of the traditional full-sized Mark V, new versions of the four Designer Mark Vs and nine versions of the Luxury Group series (above).  In addition, several new exterior and interior color selections are offered on the standard 1979 Mark V models.
View photo of 1979 Lincoln Continental Mark V - 3.6MB
1979 Lincoln Versailles 1979 Lincoln Versailles
Lincoln-Mercury Public Relations Photograph
The Lincoln Versailles has a luxurious new appearance for 1979, highlighted by a completely redesigned roof that has been extended eight inches.  The new longer roof features a padded vinyl half-roof available in two distinct patterns - cavalry-twill vinyl with a convertible-style rear window or valino-grain vinyl with a frenched rear window (above).  Other new features for Lincoln-Mercury's smallest luxury sedan include the first domestic application of halogen headlamps, a padded vinyl decklid applique, new integral coach lamps, modified rear doors for easier entry and exit and an exciting new entertainment system - an all-electronic radio under development for five years.
View photo of 1979 Lincoln Versailles - 3.4MB


Mercury Photographs

1979 Mercury Bobcat 1979 Mercury Bobcat
Lincoln-Mercury Public Relations Photograph
The Mercury Bobcat for 1979 - sporting the first major styling changes since its 1975 introduction - has a new sloping vertical-theme grille, single rectangular headlamps, a new more sloping hood and a bright bumper with black rubber end caps.  The rear end is highlighted by new horizontal taillamps on the three-door model (above) and a bright rear bumper with black end caps on both the three-door and station wagon models.  The acceleration capability of the snappy subcompact's optional 2.8-liter V-6 engine (not available in California) has been improved by the installation of a new camshaft and higher settings for the full-throttle shift speeds on the automatic transmission.
View photo of 1979 Mercury Marquis Trunk - 3.3MB
1979 Mercury Capri 1979 Mercury Capri
Lincoln-Mercury Public Relations Photograph
The base version of the 1979 Mercury Capri (above) is an extremely well-equipped car.  Standard equipment includes a 2.3-liter overhead-cam four-cylinder engine and four-speed manual transmission; precise rack-and-pinion steering; strut-type coil spring front suspension with a stabilizer bar, four-bar link coil-spring rear suspension; a wide rubber molding for 360-degree protection against minor scrapes and dents; bucket seats; dual rectangular headlamps; full instrumentation including a tachometerand engine gauges; an inside day/night rearview mirror, and column-mounted stalk controls for horn, turn signals, high/low beam and windshield wipe/wash.  In addition, the Capri's sleek, three-door styling makes it Lincoln-Mercury's most aerodynamic car.
View photo of 1979 Mercury Capri - 3.2MB
1979 Mercury Capri RS 1979 Mercury Capri RS
Lincoln-Mercury Public Relations Photograph
The 1979 Mercury Capri is available in four versions - the well-equipped base Capri, the sporty Capri RS (above), the performance-oriented Turbo RS and the luxurious Capri Ghia.  The Capri's standard powertrain is a 2.3-liter overhead cam four-cylinder engine coupled with a four-speed manual transmission.  Optional powerplants include a 2.8-liter V-6, a 5.0-liter V-8 and a turbocharged version of the four-cylinder engine.  Three levels of suspension - base, Radial Sport and one based on Michelin's revolutionary TRX tires and wheels (above) - are also available.  The broad choice of powertrains, standard rack-and-pinion steering and three suspension choices add up to an extremely versatile car that can be equipped to meet a wide variety of tastes.
View photo of 1979 Mercury Capri RS - 3.2MB
1979 Mercury Cougar XR-7 1979 Mercury Cougar XR-7
Lincoln-Mercury Public Relations Photograph
All 1979 Mercury Cougar models retain their traditional mid-sized dimensions.  The standard Cougar and Brougham Option two-door hardtops and four-door pillared hardtops keep their 1978 styling features while the Cougar XR-7's grille sports a freshly designed body-color tape treatment and black-and-bright accents.  In addition, the XR-7's rear end has been revised with new horizontal-theme wraparound taillamps.  Heading an extensive list of new Cougar options is a modified long-range fuel tank, increasing capacity 28 per cent to 27 gallons.
View photo of 1979 Mercury Cougar XR-7 - 3.2MB
1979 Mercury Cougar - Christopher the Cougar Christopher the Cougar
Lincoln-Mercury Public Relations Photograph
Christopher, along with trainers Pat Derby and Ed Stewart, returns to McCormick Place at the Lincoln-Mercury exhibit for the 1979 Chicago Auto Show, February 24 through March 4.  TGhe full-grown cougar appears in Lincoln-Mercury advertisements.  Derby and Stewart also will bring Rick-O-Shay, a bobcat.  They will appear weekends at noon, 1:15, 5:30, 6:30 and 9:15; and Monday through Friday at 1 o'clock, 3, 6, 7:30 and 9:15.
Febraury 8, 1979
View photo of 1979 Mercury Cougar - Christopher the Cougar - 3.5MB
1979 Mercury Grand Marquis 1979 Mercury Grand Marquis
Lincoln-Mercury Public Relations Photograph
Although 17 inches shorter and 800 pounds lighter, the 1979 Mercury Marquis offers buyers more interior room and the same deep-well trunk of its predecessor while maintaining the ride for which the Mercury nameplate has become known.  In addition, new front and rear suspension and steering systems make the new car more maneuverable.  The standard powerplant of the 1979 Marquis is a 5.0-liter (302-CID) V-8 engine.  The optional 5.8-liter (351-CID) engine features a second-generation Electronic Engine Control system that uses a small onboard computer to control six engine functions.
View photo of 1979 Mercury Grand Marquis - 3.3MB
1979 Mercury Marquis Brougham 1979 Mercury Marquis Brougham
Lincoln-Mercury Public Relations Photograph
Lightweight materials, advanced electronics and sophisticated computer-assisted design techniques were used to build a host of state-of-the-art engineering features into the 1979 Marquis.  A new frame and suspension and steering systems make the car more nimble than its predecessor while maintaining the ride for which the Mercury nameplate has become known.  The car's sleek new body is an efficient, wind-tunnel tested design.  Although more than 800 pounds lighter and 17 inches shorter, the new Marquis has more interior room and luggage capacity than last year's model.  The optional 5.8-liter (351-CID) V-8 engine has standard electronic engine controls that use an onboard computer to control or monitor six functions to meet emission-control and fuel-economy standards while providing optimum driveability.
View photo of 1979 Mercury Marquis Brougham - 3.5MB
1979 Mercury Marquis Trunk 1979 Mercury Marquis
Lincoln-Mercury Public Relations Photograph
STILL THE BIGGEST -- The cavernous deep-well trunk of the all-new 1979 Mercury Marquis still is the biggest of any domestic car.  With the introduction on the new Mini Spare as standard equipment in late October, this year's Marquis trunk provides 23.2 cubic feet of storage capacity -- 0.5 cubic feet more than the trunk of the 1978 Marquis and more than enough to stow all the luggage shown above.
October 27, 1978
View photo of 1979 Mercury Marquis Trunk - 3.3MB
1979 Mercury Monarch 1979 Mercury Monarch
Lincoln-Mercury Public Relations Photograph
For 1979 the Mercury Monarch features a new blackout grille treatment, interior trim revisions and numerous technical refinements.  The new grille paint treatment plus several new exterior paint and vinyl-roof colors add distinction and variety for 1979.  An all-new interior trim treatment is shared by Monarch's ESS, Ghia and Decor option groups.  Foremost among Monarch's mechanical refinements is a redesigned four-speed manual overdrive transmission which is standard (except in California) with the base 4.1-liter (250-CID) six-cylinder and optional 5.0-liter (302-CID) V-8 engines.  The new transmission is completely enclosed to protect it from road splash and eliminate the need for adjustment of lublication.
View photo of 1979 Mercury Monarch - 3.5MB
1979 Mercury XM 1979 Mercury XM
Lincoln-Mercury Public Relations Photograph
RETURN OF THE RUMBLE SEAT?  A rear hatch window and flip-up trunk lid converts this Mercury XM two-seater into a four-passenger vehicle.  It's a one-of-a-kind "concept" car which Lincoln-Mercury Division plans to display at the 1979 Chicago Auto Show opening February 24.
February 22, 1979
View photo of 1979 Mercury XM - 3.4MB
1979 Mercury Zephyr Z-7 1979 Mercury Zephyr Z-7
Lincoln-Mercury Public Relations Photograph
Zephyr, Lincoln-Mercury's popular compact, for 1979 features functional refinements and a broad array of new options.  A new four-speed overdrive manual transmission is standard (except in California) with the optional 3.3-liter (200-CID) six-cylinder and 5.0-liter (302-CID) V-8 engines.  Another power-team offering extends 3.3-liter engine availability to station wagons with the California emissions system.  In addition, power windows, seats and door locks, as well as a flip-up removable Moonroof - all introduced as optional equipment during the 1978 model year - are now available on the new Zephyr.  Additional options available for 1979 include speed control, a tilt steering wheel, an electric trunk-lid release and performance instrumentation featuring a tachometer, trip odometer and engine gauges.  The Zephyr line includes two- and four-door sedans, a station wagon and the popular Z-7 sports coupe (above).
View photo of 1979 Mercury Zephyr Z-7 - 3.6MB


Article Index

DateArticleAuthor/Source
1979FIESTA TUAREG Ford Division
1979MEGASTAR II Ford Division


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