Volkswagen New Beetle |
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Wikipedia: Volkswagen New Beetle
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History
The following section is an excerpt from Wikipedia's Volkswagen New Beetle page on 25 July 2016, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.
The Volkswagen Beetle (also sold as the Volkswagen Coccinelle, Volkswagen Maggiolino, Volkswagen Fusca in some countries) is a compact car manufactured and marketed by Volkswagen introduced in 2011 for the 2012 model year, as the successor to the New Beetle launched in 1997. It features a lower profile while retaining an overall shape recalling the original Volkswagen Type 1 Beetle.
One of Volkswagen's goals with the model was to give it a more aggressive appearance while giving it some stylistic aspects reminiscent of the Beetle's design. This was an attempt to distance the new model from the Volkswagen New Beetle, produced from 1997 to 2011, which never approached the success of the first Beetle.
The second generation "new" Beetle shares the "A5" (PQ35) platform with the current Volkswagen Jetta and is built alongside the Jetta, Golf Variant and the old Jetta ("Clásico") at Volkswagen's plant in Puebla, Mexico. It is longer than the previous New Beetle (now 4,278 mm (168.4 in) and also has a lower profile, 12 mm (0.5 in) lower than its predecessor, and 88 mm (3.5 in) wider. The trunk is now 310 L (11 cu ft), up from 209 L (7.4 cu ft).
A convertible version followed the coupé for the 2013 model year, first shown at the Los Angeles Auto Show in November 2012 when it also went on sale. A performance version, called Beetle R, is projected to follow later.
Launch
On 22 November 2010, on the final episode of the Oprah's Favorite Things special, Oprah Winfrey and Volkswagen announced every audience member that day would receive one of the Beetles upon its release in 2011. VW staff gave the audience their special keys to the car. This was followed by a teaser commercial during Super Bowl XLV in February 2011.
To celebrate the global reveal, VW partnered with MTV, to make a debut on three continents on 18 April. The reveal began in Shanghai, China with a MTV Sound System celebration hosted by MTV VJs, followed by MTV World Stage events in Berlin and New York City.
On 18 April 2011, the 2012 model was unveiled as the Volkswagen Beetle, dropping the word "New" from its name. It debuted at Auto Shanghai and the New York Auto Show.
During the marketing campaign at Mexico, it was advertised as "The new Vocho" (oddly in English) in the "Das Auto" marketing campaign.
Reference Desk
The Crittenden Automotive Library's "Reference Desk" is a collection of materials that cannot be shared due to copyright restrictions. Information from these resources, however, can be shared. Go to the Reference Desk page for more information.
| Type | Title |
|---|---|
1998  Book | Beetle: Volkswagen's Little Giant: From Old Reliable to New Sensation by The Auto Editors of Consumer Guide; Publications International, Ltd. |
| 1998 Book | the new vw beetle: the creation of a twenty first century classic by Jonathan Wood; CLB |
| Date | Document Name & Details | Documents |
|---|---|---|
| October 1998 | Redesigned Air Bag Special Study (RABSS) SCI Technical Summary Report RABSS Vehicle - 1998 Volkswagen New Beetle National Highway Traffic Safety Administration |  PDF - 166KB - 12 pages |
| December 1999 | SCI/NASS Combination Case Report Vehicle - 1998 Volkswagen New Beetle National Highway Traffic Safety Administration | PDF - 322KB - 10 pages |
| October 2002 | SCI-1 On-Site Child Safety Seat Crash Investigation SCI Technical Summary Report Vehicle - 1998 Volkswagen Beetle National Highway Traffic Safety Administration | PDF - 390KB - 21 pages |
| November 2003 | General Dynamics Remote Side Impact Inflatable Occupant Protection Investigation SCI Technical Summary Report Vehicle - 2001 Volkswagen New Beetle National Highway Traffic Safety Administration | PDF - 245KB - 14 pages |
| July 2004 | Child Safety Seat Fatality Investigation / Vehicle to Vehicle 2004 Volkswagen New Beetle National Highway Traffic Safety Administration | PDF - 4,086KB - 30 pages |
| 30 September 2004 | Vehicle Safety Compliance Testing for FMVSS 208, Occupant Crash Protection; FMVSS 212, Windshield Mounting; FMVSS 219, Windshield Intrustion (Partial); FMVSS 301, Fuel System Integrity 2004 Volkswagen Beetle Passenger Car National Highway Traffic Safety Administration | PDF - 29.6MB - 422 pages |
| June 2005 | On-Site Certified Advanced 208-Compliant Vehicle Crash Investigation Vehicle: 2005 Volkswagen New Beetle Convertible National Highway Traffic Safety Administration | PDF - 657KB - 12 pages |
| June 2015 incident date | Special Crash Investigations Remote Non-Traffic Surveillance Fatal Hyperthermia Investigation Vehicle: 1998 Volkswagen New Beetle National Highway Traffic Safety Administration | PDF - 3.2MB - 21 pages |
| Date | Article | Author/Source |
|---|---|---|
| 2 February 2003 | World's first biodiesel rental car debuts on Maui | Maui Recycling Service |
| 29 October 2003 | JOIN THE FUN AT "BOUNTIFUL HARVEST" BENEFIT FOR ST. JUDE CHILDREN'S RESEARCH HOSPITAL ON NOVEMBER 14 AT CASA LOMA BALLROOM IN ST. LOUIS | Powerline Public Relations, LLC |
| 2 November 2003 | The BugRug, "The Original Tie-Dyed Car Cover" announced their new winter line up today, just in time for the winter holidays. | IOK Industries |
| 15 July 2004 | Bright Ideas For The New Beetle | Autotecnica |
| 29 May 2007 | Iconic Beetle For 2007, The | Anthony Fontanelle |
| 9 August 2007 | Modern Beetle For 2010 | Anthony Fontanelle |
| 8 October 2007 | VW Beetle: The Flirtiest Car For Women | Anthony Fontanelle |
| 8 April 2009 | Free Death Penalty Forum - worth $75???  | Gus Philpott, The Woodstock Advocate |
