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Official Site: RamTrucks.com
Wikipedia: Ram Trucks Page Sections History Reference Desk Photographs Documents Article Index Merchandise Classified Ads |
History
The following section is an excerpt from Wikipedia's Ram Trucks page on 13 May 2016, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.
Ram Trucks, stylized as RAM (formally known as the Ram Truck Division) is a United States-based brand of light to mid-weight commercial vehicles established in 2010 as a division of FCA US LLC, a wholly owned subsidiary of Fiat Chrysler Automobiles. It was spun off from Dodge marque, using the name of the popular Dodge Ram line of trucks.
Ram Trucks was established as a division of Chrysler in 2010, as a spinoff from Dodge, using the name of the popular Dodge Ram line of pickups that is now sold under the Ram banner. According to Chrysler, the Ram brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.
The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat S.p.A., and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This was to start in the 2010 calendar year. The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".
Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, Former Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be vinned as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."
In April 2013, former CEO Fred Diaz left RAM to serve as vice president of Nissan's divisional sales and marketing. He was replaced by Reid Bigland.
In August 2014, Ram truck brand CEO Reid Bigland was tapped to lead the Alfa Romeo brand in North America. It was announced that the new head of the Ram truck brand would be longtime Chrysler employee Robert Hegbloom, who joined Chrysler in 1986 and had been a director for the Ram truck brand.
The Ram brand logo features the head of a ram, formerly the logo used by Dodge.
Reference Desk
The Crittenden Automotive Library's "Reference Desk" is a collection of materials that cannot be shared due to copyright restrictions. Information from these resources, however, can be shared. Go to the Reference Desk page for more information.
Type | Title |
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1996 Book | Chrysler Full-Size Trucks 1989-1996 Repair Manual by Jaffer A. Ahmad; Chilton Automotive Books |
2001 Book | Chrysler Full-Size Trucks 1997-2000 Repair Manual by Joe Pellicciotti; Chilton Automotive Books |
Subject: 1996 Dodge Ram Indianapolis 500 Official Truck
Photographer: Bill Crittenden Date: 2012 View photo of Dodge Ram - 3.2MB | |
Subject: 1996 Dodge Ram Indianapolis 500 Official Truck
Photographer: Bill Crittenden Date: 2012 View photo of Dodge Ram - 3.2MB | |
Subject: Dodge Ram
Photographer: Bill Crittenden Date: 2008 View photo of Dodge Ram - 168KB | |
Subject: Dodge Ram Scale Model
Photographer: Bill Crittenden Event: 2010 Cedarville Model Car Contest and Swap Meet View photo of Dodge Ram Model - 3,418KB | |
Subject: Dodge Ram Scale Model
Photographer: Bill Crittenden Event: 2010 Cedarville Model Car Contest and Swap Meet View photo of Dodge Ram Model - 3,768KB | |
Subject: Dodge Ram Scale Model
Photographer: Bill Crittenden Event: 2010 Cedarville Model Car Contest and Swap Meet View photo of Dodge Ram Model - 3,179KB | |
Subject: Dodge Ram 3500 Camper Scale Model
Photographer: Bill Crittenden Event: 2010 Cedarville Model Car Contest and Swap Meet View photo of Dodge Ram 3500 Camper - 3,924KB | |
Subject: Dodge Ram 3500 Camper Scale Model
Photographer: Bill Crittenden Event: 2010 Cedarville Model Car Contest and Swap Meet View photo of Dodge Ram 3500 Camper - 3,737KB | |
Subject: Dodge Ram 3500 Camper Scale Model
Photographer: Bill Crittenden Event: 2010 Cedarville Model Car Contest and Swap Meet View photo of Dodge Ram 3500 Camper - 4,061KB | |
Subject: Dodge Ram 2500
Photographer/Source: VOA Photo by Michael Leland Date: 2002 Caption: Popular small trucks like this Dodge pickup raise average fuel consumption 10KB Fuel Economy a High Octane Issue in US | |
Subject: CBD Landscaping Dodge Ram 3500 (before washing)
Photographer/Source: Bill Crittenden Event: 2013 Cub Scout Pack 367 Car Wash View photo of Cub Scout Pack 367 Car Wash - 1.9MB | |
Subject: CBD Landscaping Dodge Ram 3500 (before washing)
Photographer/Source: Bill Crittenden Event: 2013 Cub Scout Pack 367 Car Wash View photo of Cub Scout Pack 367 Car Wash - 1.7MB | |
Subject: CBD Landscaping Dodge Ram 3500 (before washing)
Photographer/Source: Bill Crittenden Event: 2013 Cub Scout Pack 367 Car Wash View photo of Cub Scout Pack 367 Car Wash - 1.6MB | |
Subject: D.A.R.E. "Seized from a Drug Dealer" Dodge Ram
Photographer: Bill Crittenden Event: 2012 Round Lake Home Town Festival View photo of DARE "Drug Dealer" Dodge Ram - 5.7MB | |
Subject: D.A.R.E. "Seized from a Drug Dealer" Dodge Ram
Photographer: Bill Crittenden Event: 2012 Round Lake Home Town Festival View photo of DARE "Drug Dealer" Dodge Ram - 4.8MB | |
Subject: Dodge Ram Mopar Monster Truck Scale Model
Photographer: Bill Crittenden Location/Event: Attack of the Plastic Model Car Contest View photo of Dodge Ram Mopar Monster Truck - 4,000KB | |
Subject: Dodge Ram Mopar Monster Truck Scale Model
Photographer: Bill Crittenden Location/Event: Attack of the Plastic Model Car Contest View photo of Dodge Ram Mopar Monster Truck - 3,914KB | |
Subject: Dodge Ram Mopar Monster Truck Scale Model
Photographer: Bill Crittenden Location/Event: Attack of the Plastic Model Car Contest View photo of Dodge Ram Mopar Monster Truck - 3,851KB | |
Subject: Evernham Motorsports Edition Dodge Ram
Photographer: Bill Crittenden Location: Antioch, Illinois Date: 2008 View photo of Dodge Ram Evernham Motorsports Edition - 3,713KB | |
Subject: Evernham Motorsports Edition Dodge Ram
Photographer: Bill Crittenden Location: Antioch, Illinois Date: 2008 View photo of Dodge Ram Evernham Motorsports Edition - 4,390KB | |
Subject: Custom 1998 Dodge Ram
Photographer: Bill Crittenden Event: 2011 Mopars at the Park View photo of Custom 1998 Dodge Ram - 2,415KB | |
Subject: Custom 1998 Dodge Ram
Photographer: Bill Crittenden Event: 2011 Mopars at the Park View photo of Custom 1998 Dodge Ram - 3,0235KB | |
Subject: Professional Paving & Concrete 2004 Dodge Ram 2500
Photographer: Bill Crittenden Date: 2010 View photo of 2004 Dodge Ram 2500 - 421KB | |
Subject: Custom 2004 Dodge Ram
Photographer: Bill Crittenden Event: 2011 Mopars at the Park View photo of Custom 2004 Dodge Ram - 4,706KB | |
Subject: Custom 2004 Dodge Ram
Photographer: Bill Crittenden Event: 2011 Mopars at the Park View photo of Custom 2004 Dodge Ram - 4,669KB | |
Subject: Custom 2004 Dodge Ram
Photographer: Bill Crittenden Event: 2011 Mopars at the Park View photo of Custom 2004 Dodge Ram - 845KB | |
Subject: Modified Dodge Ram SRT-10
Photographer: Bill Crittenden Event: 2009 FITE Center for Independent Living Car Show View photo of Dodge Ram SRT-10 - 4,673KB | |
Subject: Modified Dodge Ram SRT-10
Photographer: Bill Crittenden Event: 2009 FITE Center for Independent Living Car Show View photo of Dodge Ram SRT-10 - 3,725KB | |
Subject: Modified Dodge Ram SRT-10
Photographer: Bill Crittenden Event: 2009 FITE Center for Independent Living Car Show View photo of Dodge Ram SRT-10 - 3,701KB | |
Subject: Modified Dodge Ram SRT-10
Photographer: Bill Crittenden Event: 2009 FITE Center for Independent Living Car Show View photo of Dodge Ram SRT-10 - 3,192KB | |
Subject: Modified Dodge Ram SRT-10
Photographer: Bill Crittenden Event: 2009 FITE Center for Independent Living Car Show View photo of Dodge Ram SRT-10 - 3,292KB | |
Subject: Modified Dodge Ram SRT-10
Photographer: Bill Crittenden Event: 2009 FITE Center for Independent Living Car Show View photo of Dodge Ram SRT-10 - 3,898KB | |
Subject: Modified Dodge Ram SRT-10
Photographer: Bill Crittenden Event: 2009 FITE Center for Independent Living Car Show View photo of Dodge Ram SRT-10 - 2,911KB | |
Subject: Modified Dodge Ram SRT-10
Photographer: Bill Crittenden Event: 2009 FITE Center for Independent Living Car Show View photo of Dodge Ram SRT-10 - 4,096KB | |
Subject: Modified Dodge Ram SRT-10
Photographer: Bill Crittenden Event: 2009 FITE Center for Independent Living Car Show View photo of Dodge Ram SRT-10 - 2,935KB | |
Subject: Modified Dodge Ram SRT-10
Photographer: Bill Crittenden Event: 2009 FITE Center for Independent Living Car Show View photo of Dodge Ram SRT-10 - 4,289KB | |
Subject: Santa on a Dodge Ram Scale Model
Photographer: Bill Crittenden Event: December 2009 Meeting of C.A.R.S. in Miniature View photo of Dodge Ram Santa/Christmas Model - 3,623KB | |
Subject: Santa on a Dodge Ram Scale Model
Photographer: Bill Crittenden Event: December 2009 Meeting of C.A.R.S. in Miniature View photo of Dodge Ram Santa/Christmas Model - 3,211KB | |
Subject: Santa on a Dodge Ram Scale Model
Photographer: Bill Crittenden Event: December 2009 Meeting of C.A.R.S. in Miniature View photo of Dodge Ram Santa/Christmas Model - 3,169KB | |
Subject: Dodge Ram Burnout
Photographer: Bill Crittenden Location/Event: Crystal Lake, Illinois Date: 2010 View photo of Dodge Ram Burnout - 2,589KB | |
Subject: Dodge Ram Crew Cab
Photographer: John Walczak Event: 2010 Chicago Auto Show View photo of Dodge Ram Crew Cab at the 2010 Chicago Auto Show - 1.2MB | |
Subject: Dodge Ram
Source: Collection of Wayne and Nancy Weikel, FEMA Fisheries Coordinators; NOAA's National Weather Service (NWS) Collection (Image ID: wea02830) Location: Louisiana, Southeast coastal parishes Date: 26 April 2006 Caption: The aftermath of Katrina. Boats strewn about by Katrina. View photo of Hurricane Katrina Dodge Ram - 1.6MB | |
Subject: Dodge Ram and Hurricane Katrina Damage
Photographer: Michael Gill, NOAA/NWS/WSFO Wichita Source:NOAA's National Weather Service (NWS) Collection (Image ID: wea03433) Location: Louisiana, Lake Charles Date: 30 September 2005 Caption: Looking down the main street running through Lake Charles. Without a government badge or media pass, nobody was allowed beyond the exits of the interstate entering the town. Every exit was blocked by armed National Guard and State Police. View photo of Dodge Ram and Hurricane Katrina Damage - 838KB | |
Subject: 2007 Dodge Ram 2500 5.9L Cummins Twin-Turbo Diesel tuned by Cummins-Tuner
Photographer: Bill Crittenden Event: 2013 Muscles for Muscles Car Show View photo of 2007 Dodge Ram 2500 5.9L Cummins Diesel tuned by Cummins-Tuner - 3.6MB | |
Subject: 2007 Dodge Ram 2500 5.9L Cummins Twin-Turbo Diesel tuned by Cummins-Tuner
Photographer: Bill Crittenden Event: 2013 Muscles for Muscles Car Show View photo of 2007 Dodge Ram 2500 5.9L Cummins Diesel tuned by Cummins-Tuner - 2.9MB | |
Subject: 2007 Dodge Ram 2500 5.9L Cummins Twin-Turbo Diesel tuned by Cummins-Tuner
Photographer: Bill Crittenden Event: 2013 Muscles for Muscles Car Show View photo of 2007 Dodge Ram 2500 5.9L Cummins Diesel tuned by Cummins-Tuner - 4.4MB | |
Subject: 2007 Dodge Ram 2500 5.9L Cummins Twin-Turbo Diesel tuned by Cummins-Tuner
Photographer: Bill Crittenden Event: 2013 Muscles for Muscles Car Show View photo of 2007 Dodge Ram 2500 5.9L Cummins Diesel tuned by Cummins-Tuner - 3.3MB | |
Subject: ServiceMaster Dodge Ram
Photographer: Brian Neudorff Event: 2012 Kobalt Tools 400 License: Creative Commons Attribution 2.0 Generic View photo of 2012 Kobalt Tools 400 - ServiceMaster Dodge Ram - 4.6MB | |
Subject: ServiceMaster Dodge Ram
Photographer: Brian Neudorff Event: 2012 Kobalt Tools 400 License: Creative Commons Attribution 2.0 Generic View photo of 2012 Kobalt Tools 400 - ServiceMaster Dodge Ram - 5.9MB | |
Subject: American Patriotic Theme Dodge Ram
Photographer: Bill Crittenden Location/Event: 2012 Nostalgia Auto Show View photo of American Patriotic Theme Dodge Ram - 2.5MB | |
Subject: American Patriotic Theme Dodge Ram
Photographer: Bill Crittenden Location/Event: 2012 Nostalgia Auto Show View photo of American Patriotic Theme Dodge Ram - 2.5MB | |
Subject: The Bike Haven Ram Truck
Photographer: Bill Crittenden Location: McHenry, Illinois Date: 2017 View photo of The Bike Haven Ram Truck - 1.7MB |
Date | Document Name & Details | Documents |
---|---|---|
classified date 1996 | In-Depth Accident Investigation 1994 Dodge Ram 1500 pick up truck National Highway Traffic Safety Administration | PDF - 32.0MB - 46 pages |
December 1997 | On-scene Investigation, Vehicle v. Parked Vehicle 1998 Dodge Ram National Highway Traffic Safety Administration | PDF - 458KB - 13 pages |
June 1998 | Remote Air Bag Deployment Report Vehicle - 1998 Dodge Ram 1500 Pickup Truck National Highway Traffic Safety Administration | PDF - 287KB - 9 pages |
August 1998 | Redesigned Air Bag Special Study (RABSS) SCI Technical Summary Report RABSS Vehicle - 1998 Dodge Ram Pickup Truck National Highway Traffic Safety Administration | PDF - 156KB - 9 pages |
August 1998 | Remote, Redesigned Air Bag Special Study 1998 Dodge Ram pickup National Highway Traffic Safety Administration | PDF - 218KB - 9 pages |
November 1998 | On-Site Child Air Bag-Related Fatality Investigation Vehicle - 1998 Dodge Ram 1500 National Highway Traffic Safety Administration | PDF - 1,451KB - 19 pages |
November 1998 | Remote Redesigned Air Bag Deployment Investigation SCI Technical Summary Report RABSS Vehicle - 1998 Dodge Ram Pickup Truck National Highway Traffic Safety Administration | PDF - 243KB - 11 pages |
July 1999 | Remote, Redesigned Air Bag Special Study 1998 Dodge 1500 Ram Pickup National Highway Traffic Safety Administration | PDF - 318KB - 9 pages |
classified date 2000 | Special Crash Investigation Report Case Vehicle: 1999 Dodge Ram 1500 Quad Cab, 4 x 2 pickup National Highway Traffic Safety Administration | PDF - 58.1MB - 119 pages |
classified date 2000 | Special Crash Investigation Report Case Vehicle: 1999 Dodge Ram 2500 Laramie SLT 4 x 4, Quad cab pickup National Highway Traffic Safety Administration | PDF - 53.7MB - 122 pages |
classified date 2000 | Special Crash Investigation Report Case Vehicle: 2000 Dodge Ram 1500, 4x4 pickup National Highway Traffic Safety Administration | PDF - 77.6MB - 136 pages |
October 2000 | On-Site Adaptive Control-Equipped Vehicle Investigation Vehicle - 1997 Dodge Ram 2500 National Highway Traffic Safety Administration | PDF - 622KB - 17 pages |
November 2000 | Redesigned Air Bar Special Study NASS/SCI Combined Driver Fatality Investigation Vehicle - 2000 Dodge Ram 3500 Pickup Truck National Highway Traffic Safety Administration | PDF - 353KB - 12 pages |
classified date 2002 | Special Crash Investigation Report Case Vehicle: 1998 Dodge Ram 1500 Club Cab, 4-door pickup National Highway Traffic Safety Administration | PDF - 11.2MB - 130 pages |
classified date 2002 | Special Crash Investigation Report Case Vehicle: 2001 Dodge Ram SLT, quad cab pickup National Highway Traffic Safety Administration | PDF - 9.3MB - 127 pages |
26 September 2003 | Safety Compliance Testing for FMVSS No. 110(Indicant): Tire Selection and Rims 2003 Dodge Ram 1500 Pickup Truck National Highway Traffic Safety Administration | PDF - 1.4MB - 23 pages |
November 2004 | Calspan On-Site Child Safety Seat Crash Investigation Vehicle: 2003 Dodge Ram 2500 Pickup Truck National Highway Traffic Safety Administration | PDF - 451KB - 15 pages |
12 April 2006 | Safety Compliance Testing for FMVSS 135: Passenger Car Brake Systems 2006 Dodge Ram 1500 SLT Quad Cab 4x2 Truck National Highway Traffic Safety Administration | PDF - 12.0MB - 74 pages |
27 October 2006 | Safety Compliance Testing for FMVSS 225: Child Restraint Anchorage Systems (Lower and Tether Anchorages) 2006 Dodge Ram Pickup Truck National Highway Traffic Safety Administration | PDF - 6.9MB - 100 pages |
December 2006 | Remote Air Bag Gas Fire Report Vehicle - 1995 Dodge Ram 1500 Pickup National Highway Traffic Safety Administration | PDF - 68KB - 10 pages |
21 June 2007 | Vehicle Safety Compliance Testing for FMVSS 208, Occupant Crash Protection; FMVSS 212, Windshield Mounting; FMVSS 219, Windshield Intrustion (Partial); FMVSS 301, Fuel System Integrity 2006 Dodge Ram Truck National Highway Traffic Safety Administration | PDF - 9.3MB - 169 pages |
August 2007 | Not In Traffic Surveillance Back Over Investigation / Vehicle v. Two Non-Motorists 1996 Dodge Ram Pickup National Highway Traffic Safety Administration | PDF - 4,231KB - 31 pages |
27 August 2007 | Vehicle Safety Compliance Testing for FMVSS 208, Occupant Crash Protection; FMVSS 212, Windshield Mounting; FMVSS 219, Windshield Intrustion (Partial); FMVSS 301, Fuel System Integrity 2006 Dodge Ram Truck National Highway Traffic Safety Administration | PDF - 25.0MB - 489 pages |
19 October 2007 | Vehicle Safety Compliance Testing for FMVSS 208, Occupant Crash Protection; FMVSS 212, Windshield Mounting; FMVSS 219, Windshield Intrustion (Partial); FMVSS 301, Fuel System Integrity 2007 Dodge Ram Truck National Highway Traffic Safety Administration | PDF - 13.8MB - 278 pages |
24 March 2008 | NHTSA Recall 08E027000 AC Delco, Control Chassis, McQuay Norris, NAPA, Spicer, 1998-1999 Dodge Ram Steering:Linkages:Tie Rod Assembly National Highway Traffic Safety Administration | Recall Page - 1 page |
24 March 2008 | From: George Bielis, Brake Parts Inc. To: Daniel C. Smith, National Highway Traffic Safety Administration NHTSA Recall 08E027000 | PDF - 341KB - 3 pages |
3 April 2008 | Chassis Tie Rods From: George H. Person, National Highway Traffic Safety Administration To: George Bielis, Brake Parts Inc. NHTSA Recall 08E027000 | PDF - 102KB - 3 pages |
June 2009 | Remote Not in Traffic Surveillance Hyperthermia Investigation Vehicle - 2009 Dodge Ram 1500 Crew Cab National Highway Traffic Safety Administration | PDF - 1,669KB - 18 pages |
11 May 2010 | Safety Compliance Testing for FMVSS No. 110: Tire Selection and Rims 2010 Dodge Ram 1500 Four-Door Truck National Highway Traffic Safety Administration | PDF - 8.5MB - 41 pages |
19 October 2010 | Safety Compliance Testing for FMVSS No. 138: Tire Pressure Monitoring Systems 2010 Dodge Ram 1500 Crew Cab Truck National Highway Traffic Safety Administration | PDF - 7.9MB - 85 pages |
10 November 2010 | Safety Compliance Testing for FMVSS 126: Electronic Stability Control Systems 2010 Dodge Ram 1500 National Highway Traffic Safety Administration | PDF - 5.9MB - 90 pages |
Type & Item # | Name | Details |
---|---|---|
Die Cast - Johnny Lightning 221-00 | 1997 Dodge Ram VTS | Small scale, black w/white stripes |
Post Date | Description | Price | Location |
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25 October 2017 | 2008 Dodge Ram | GSA Auction | Wray, Colorado |
25 October 2017 | 2008 Dodge Ram | GSA Auction | Burlington, Colorado |
9 April 2020 | 1996 Dodge Ram Pickup | GSA Auction | Wadmalaw Island, South Carolina |
9 May 2020 | 2000 Dodge Ram 1500 4X2 Truck | GSA Auction | Medora, North Dakota |
6 May 2020 | 2010 Dodge Ram | GSA Auction | Hill AFB, Utah |